Email this sample to a friend





Regardless of what you think of their policies, the sad truth is that Democrats suck at selling their ideas to the public. In this hilarious and hard-hitting essay, best-selling novelist and political blogger Barry Eisler draws on his expertise in narrative, his CIA training in persuasion, his time as an international intellectual property lawyer, and his background in technology marketing to offer Democrats some sound advice on how to improve their communications strategy. Borrowing principles from judo and boxing; using examples from advertising, movies, plays, speeches, and debates; and offering case studies of actual policy rollout successes and disasters, Eisler encourages Democrats to force Republicans to fight on Democratic terms, to use Republicans' own moves against them, and to not just slip a punch, but to hammer their opponents into a rhetorical corner and knock them the hell out.


Note: several of the links in this essay are to videos, which won’t display on all digital readers, but which ought to look fine if you view the document on your computer.

Copyright © 2011 by Barry Eisler


All rights reserved. No part of this publication can be reproduced or transmitted in any form or by any means, electronic or mechanical, without permission in from the author or publisher.


Previous Page Next Page Page 1 of 33