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What is this book all about?

Free publicity: the secret to successfully running an online business and giving up your day job

Relying on your website as your only marketing strategy

Reach beyond the online world for leads

Internet users VS people who use the internet

So what is publicity?

How does publicity help my business?

Why are the opportunities offline so great?

FACT: Offline users are much easier to impress than online users!

Gaining credibility in the marketplace

Media endorsement: the best testimonial you can possibly get

Publicity VS Advertising

How do we tap into this offline market?

Creating content for publicity

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