is this book all about?
publicity: the secret to successfully running an online business and
giving up your day job
on your website as your only marketing strategy
beyond the online world for leads
users VS people who use the internet
what is publicity?
does publicity help my business?
are the opportunities offline so great?
Offline users are much easier to impress than online users!
credibility in the marketplace
endorsement: the best testimonial you can possibly get
do we tap into this offline market?
content for publicity