THE ZUCKERBERG GALAXY
A Primer for Navigating the Media Maelstrom
Joseph P. Duggan
Pennylesse Editions at Smashwords
Copyright (c) 2011 by Joseph P. Duggan
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I am very grateful to Eric McLuhan and James Maroosis for spending time to help me begin to get a glimmer of their profound understanding of media. I also owe a debt of gratitude to Octavio Islas Carmona, director of Mexico’s Proyecto Internet and holder of the chair in Communication Strategy and Cyberculture, and Fernando Gutiérrez Cortés, director of the Department of Communication and Digital Arts, at the Instituto Tecnológico y de Estudios Superiores de Monterrey, Campus Estado de México. Their offer of a visiting professorship in politics and communication in 2009 gave me a most welcome opportunity to reflect upon, write and discuss issues of change in the media industry.
By publishing some of my articles on media studies over the past few years, Paul Akers of the Fredericksburg Free Lance-Star, Bob Tyrrell and Wlady Pleszczynski of The American Spectator, Gerald Russello of The University Bookman, and the editors of RealClearPolitics.com and Vital Speeches of the Day have provided me platforms from which to probe some of the topics developed in this book. James Person, an author with great insights of his own concerning Marshall McLuhan, and Professor Gregory Roper, chairman of the English Department at the University of Dallas and a keen scholar of rhetoric and poetry, have been very generous with their comments and suggestions.