Get to YES!

The subtle art of persuasion in the sales and negotiation process

"When you want to convert someone to your point of view, you go over to where he is standing, take him by the hand (mentally speaking), and guide him. You don't call him dummy; you don't order him to come over to where you are. You start where he is, and work from that position. That's the only way to get him to budge." Thomas Aquinas

By Bob ‘Idea Man’ Hooey

"To get to the Promised Land, you need to negotiate your

way through the wilderness."

Herb Cohen


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