THE FUNNIEST PEOPLE IN BOOKS: 250 ANECDOTES
Dedicated with love to Diane
Copyright 2010 by Bruce D. Bruce
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Photographer: Allen Graham
CHAPTER 1: From Advertising to Comedians
• While working as an advertising writer for Macy’s, Margaret Fishback discovered that the famous department store had a two-foot cake tester on sale. She thought that the idea of a two-foot cake tester was ridiculous, so she wrote, “This cake tester will come in handy the next time you bake a cake two feet high.” However, this advertisement brought in more orders than Macy’s had two-foot cake testers. From this experience, Ms. Fishback and Macy’s learned that humor sells.
• Simon and Schuster once published a children’s book titled Dr. Dan the Bandage Man. As a publicity gimmick, they decided to include a half-dozen band-aids in each book, so publisher Richard Simon sent this telegram to a friend at Johnson and Johnson: “PLEASE SHIP TWO MILLION BAND-AIDS IMMEDIATELY.” The following day Mr. Simon received this telegram in reply: “BAND-AIDS ON THEIR WAY. WHAT THE HELL HAPPENED TO YOU?”