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By David Bruce

Dedicated with love to Diane


Copyright 2010 by Bruce D. Bruce

This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to and purchase your own copy. Thank you for respecting the hard work of this author.

Cover Photograph

Photographer: Allen Graham



CHAPTER 1: From Advertising to Comedians


• While working as an advertising writer for Macy’s, Margaret Fishback discovered that the famous department store had a two-foot cake tester on sale. She thought that the idea of a two-foot cake tester was ridiculous, so she wrote, “This cake tester will come in handy the next time you bake a cake two feet high.” However, this advertisement brought in more orders than Macy’s had two-foot cake testers. From this experience, Ms. Fishback and Macy’s learned that humor sells.

• Simon and Schuster once published a children’s book titled Dr. Dan the Bandage Man. As a publicity gimmick, they decided to include a half-dozen band-aids in each book, so publisher Richard Simon sent this telegram to a friend at Johnson and Johnson: “PLEASE SHIP TWO MILLION BAND-AIDS IMMEDIATELY.” The following day Mr. Simon received this telegram in reply: “BAND-AIDS ON THEIR WAY. WHAT THE HELL HAPPENED TO YOU?”

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