What’s the motivation behind the book, The 50-60 Something Start-up Entrepreneur?
The concept of writing an entrepreneurship book for people over 50 has been lingering in my mind for some time now. I’ve been a silent witness to people in their 50’s losing their jobs not because of any wrong-doing, but simply because of their age and the salary they were earning. Companies saw firing good people as a means of reducing cash outflow.
It wasn’t until this hit close to home when a family member was made redundant two days after her 51st birthday did I realize that people around me were also being affected by this forced job exodus and the subsequent implications this held for this demographic that I knew I had to take action.
The 50—60 Something Start-up Entrepreneur is my way of helping to get people back on their feet and thriving vs just trying to survive.
What is your writing process?
When I make the decision to write a new book, before I even begin to sit down to write the outline, I let the concept of the book stew in my mind for a while. This could be a few weeks or a few months. As the important topics to cover come to me, only then do I start to put ideas on paper.
Since my books are about business, I start by asking myself, ‘what does my audience want and what do they need to know to get to the end goal?’. I also ask, what do they need, yet don’t know they need and I write that down too.
Once I feel that I can take a person from start to finish, I flesh out the full outline, set a deadline and I’m ready to go. I may not write each chapter in order, I go with what I feel like writing and then sit down and write for 90-minute blocks of time.
When I write, some days I’ll get started at 5:00 in the morning and other times, I’ll dedicate 3 hours on a Saturday or Sunday. If I haven’t made the progress I want as the deadline approaches, then I may put in 4-5 hours over the weekend.
Who are your favorite authors?
I’m a marketing and entrepreneurship geek so some of my favorite authors include Seth Godin, David Newman, Darren Hardy, Dan Kennedy. For pleasure reading it would be Dan Brown.
When you're not writing, how do you spend your time?
My core business is in marketing consultation, corporate training and speaking. Writing is another way for me to help people. When I’m not working, I’m chilling out with my husband John and we love to travel around the Asia region or back to the UK or US to visit family and friends.
What are you working on next?
The next two things that follow the eBook/Paperback book of The 50-60 Something Start-up Entrepreneur is the companion online course and the 50-60 Something Operations Manual.
Did you know that you wanted to become an author when you were growing up?
I didn’t really see myself as an author growing up. It wasn’t until I started to work with other entrepreneurs to share my knowledge with them on different marketing or technical techniques did I realize that I had a lot of knowledge that I was sharing over and over. Finally, some of my business associates said that I really needed to get the simple techniques for entrepreneurs out there. That’s when I wrote Small Business Acceleration in 2014.
It’s about sharing information that benefits new business owners that has lit the fire under me to become an author.
Smashwords Interviews are created by the profiled author, publisher or reader.
In The 50—60 Something Start-up Entrepreneur: How to Quickly Start and Run a Successful Small Business, fifty something entrepreneur Pamela Wigglesworth shares her step-by-step process that will show you exactly how to start and run your own small business using the entrepreneur path framework. Wigglesworth has taken the guess work out of what to do; where and how to begin as an entrepreneur.