Interview with Go Booklets

Where did you grow up, and how did this influence your writing?
I was born and raised on the planet of New Jersey. It's a strange place where people are sincere and tell you what they're thinking. Some very talented and funny people have successfully escaped to cleaner air.
When did you first start writing?
I wrote poetry and short stories as a child. I may have won a writing contest. I was one of just a few who didn't get bullied by peers. That's probably because I played sports and sang in a rock band. My peers didn't catch me wearing goofy glasses, argyle socks, or a granny-knit sweater. I was mostly incognito.
What's the story behind your latest book?
I write and publish five to a dozen books Most are business topics. I don't generally provide hard and fast rules or recipes. I try to unhinge brains. Get readers to think outside the box. Reframe perspectives. I think it's important that more of us read between the lines.

The genre is Go Booklets. Get inspired. Take Action. If that means you drop one of my titles and don't finish it, then so be it. They're booklets, which means they're lighter in weight. That doesn't mean they lack gravitas or value. It just means we get in and get out of a subject more easily. Your time is valuable. We're not talking thousands of screens or pages. If you printed any of our ebooks then you're looking at 1/10 of a ream (50 pages) or less.
What motivated you to become an indie author?
I was already an indie marketer, so being indie something else was natural for me. Clients have always shared that they benefit from how I view and handle challenges. Rather than keeping to myself, I decided to reveal my thoughts, ideas, pragmatisms, and shortcuts for all to enjoy. It's important for current or former inhabitants of the planet of New Jersey to express themselves.
How has Smashwords contributed to your success?
They provide helpful resources and access to new distribution channels. All product marketers need to increase their profile and the reach of their offering
What do your fans mean to you?
They mean that I'm connecting. They allow me to have greater purpose than listening to the sound of my own voice and finding it to be wonderful. Sure, moms raise special snowflakes. Let's face it, though — you either care to help others (and are doing it) or you're all about yourself. I'm the former.
What are you working on next?
I'm working on many more booklets. Always am.
When you're not writing, how do you spend your time?
I regularly spend quality time with my wife, bullmastiff, and my friends. I'd include family in that but they're not local. I'm a huge sports fan. I play baseball and football. I shoot pool in leagues. I enjoy gardening and watching cable TV shows. I'd like to travel more.
How do you approach cover design?
I went to school for fine art, so this comes easy to me. Some say you should illustrate the benefit of your book, or take people to the place they hope to be after reading your title. While I get that, I also come from the Andy Warhol and Marcel Duchamp schools of art. Sometimes art just is. It exists outside of meaning. It makes its own statement. I don't think that any of my book's cover art will confound readers. I definitely want to communicate visually along with my words. I just don;t always focus on what the image is saying. Sometimes it just looks cool.
What is your e-reading device of choice?
I'll read on my iPhone, iPad, Macbook, or Kindle Fire. It's whatever is available to me at the time.
Describe your desk
I don't usually use a desk. Unless you consider a palm or a lap to be a desk.
What is the greatest joy of writing for you?
Hearing or seeing that someone gained from reading one of my titles.
Published 2013-08-22.
Smashwords Interviews are created by the profiled author, publisher or reader.