Interview with John Warren

What motivated you to become an indie author?
The work that I do with nonprofits throughout the country prompted me to write The Financial Rescue Plan For Nonprofits in an effort to reach as many board members and managers of nonprofits with the realities of today's financial environment along with the solutions that I employ across a wide spectrum of issues. The book practically wrote itself because today's banking and economic environment presents a common set of challenges to most nonprofits. Looking back, I'm grateful for my English minor, and something of an ability to communicate with speech and writing.
How has Smashwords contributed to your success?
Smashwords allows me to efficiently and professionally communicate my message to my intended audience.
What is the greatest joy of writing for you?
The greatest joy of writing is twofold for me. First, I enjoy helping nonprofits navigate this complex world of banking and financial management challenges. Second, as strange as it sounds, the vulnerability of writing and having a book available for the world to read is very healthy for me. The process forces me to consider my strengths, weaknesses, and character, and to try to communicate concepts clearly with a sense of personal vulnerability.
What do your fans mean to you?
I tend to have clients rather than "fans," but it is important to me to reach a broad audience with my message of financial hope for nonprofits. Through my consulting practice, I have assisted nonprofits which were financially insolvent and are thriving today. I'm also able to add incremental value to financially stable clients through a variety of resources.
What are you working on next?
Great question. I'm already working on the next book on the same subject. This book will focus on transitioning your organization from surviving to thriving. I have developed a financial model over my years in the banking industry which will allow various nonprofits to summarize their relative financial position quite easily, and this instrument will at some point become the gold standard in comparing one organization to another on a basis that is adjusted for size and other factors. When The Rescue Plan was completed, I had writer's fatigue, but I'm knee-deep in my next book now. And I'm excited about its mid-2015 release.
Who are your favorite authors?
My favorite authors range from theologians to business writers. Several are personal friends, so I'm going to have to duck this question to some extent. Richard Maybury is my favorite economics writer....if it's possible to have a "favorite economics writer." I prefer Richard over others because he is technically very capable, but he also sees through the clutter that seems to confound so many others.
What inspires you to get out of bed each day?
My work ethic has been drilled into me from a young age, and I tend to over-think and over-work. My consulting practice clients require a lot of effort and energy; thus, getting out of bed isn't an issue.
When you're not writing, how do you spend your time?
My consulting practice consumes a lot of my time. I enjoy playing golf on Saturday mornings, and I have done so with the same group of guys for about 12 years now. I also play guitar and enjoy many types of music.
Do you remember the first story you ever wrote?
I don't. But I do remember my wife telling me years ago that I am a good writer. My banking career frankly hadn't afforded me many opportunities to write, but somehow I wrote a story and my wife saw something that I wasn't aware of. Years later, I finally listened to her encouragement when the facts of the banking and economic environment almost forced me to write this book.
What is your writing process?
I started with something of an outline, since the book is about finance, and I filled in the details and added color with personal stories here and there. The best decision I made was to hire a professional editor. She gave the book a less academic and much more user friendly tone. My second book is much more of a conceptual book about organizational thriving. The process for writing this book is to start at survival and make my way through the essentials of organizational excellence. I think I'm able to do this in an entertaining style that will be of interest to board members and managers of a wide variety of organizations.
How do you approach cover design?
By hiring a professional. My artistic ability, what there is of it, is in music rather than graphic arts. My publisher has an outstanding cover design guy, and I would certainly recommend him.
What book marketing techniques have been most effective for you?
Simply telling friends and clients about the book. My consulting practice enjoys professional partnerships with several associations which are also valuable resources for creating awareness.
What is your target audience?
Christian and other nonprofit organizations desiring to manage their firm's well from a financial standpoint. Those in some stage of banking, debt, or other financial crisis will find my book of particular benefit.
Published 2014-11-14.
Smashwords Interviews are created by the profiled author, publisher or reader.

Books by This Author

The Financial Rescue Plan for Nonprofits
Price: $6.95 USD. Words: 44,610. Language: English. Published: November 14, 2014. Categories: Nonfiction » Business & Economics » Non-profit business, Nonfiction » Religion and Spirituality » Leadership
The Rescue Plan is a financial guide for administrators and board members of nonprofit organizations. It addresses challenges presented by today’s economy as well as the pressures of debt and banking relationship management. The book contains a tool kit for the nonprofit manager addressing financial management; strategic planning; and banking relationship, fundraising, and marketing management.