Interview with AD Moreton

What do you read for pleasure?
Non-fiction generally. Travel books, biographies, autobiographies. Humour of any sort, particularly if based around interesting and topical subjects.
What book marketing techniques have been most effective for you?
Early days - sucking anything to see !
Describe your desk
On the whole I'm fanatically well organised. But at the moment it looks like 15 million political strategists have been undertaking a clear and effective assessment of what monumental multi-billion pound cock up to implement next.
Where did you grow up, and how did this influence your writing?
Yorkshire, UK - working class background. However, I had the good fortune to be able to go to university and move into science and engineering as a career. There is no substitute for hard work - whatever you are doing. Especially trying to sell anything to anybody, ever!
When did you first start writing?
I've done lots of scientific and technical writing over 30 odd years. I started writing 'normal' non-technical stuff about a week last Thursday! (OK - actually Late 2013). Although I used to enjoy writing fiction at secondary school, about 15 millennia ago.
What's the story behind your latest book?
It is simply a series of essays on anything that amuses me or completely winds me up. Politicians and other officials should stay well clear.
What motivated you to become an indie author?
I had a pause in my main work and thought I would take the opportunity to have a go at writing some "grumpy old sod" stuff. The indie part was driven by the fact that I like being in control (or at least knowing that I am responsible for being completely out of control!) and that I just couldn't be bothered with all the faffing about begging and pleading with Literally Agents and Publishers who on the whole (and understandably) want to only back "dead certs" (people who are famous so the books largely sell themselves).
How has Smashwords contributed to your success?
Let's wait and see !
What is the greatest joy of writing for you?
I have enjoyed just coming up with an idea and then letting it 'fall onto the keyboard' before then going back and revising, editing and improving to get it as good as I (reasonably) can. All the chapters have a small sketch that I enjoyed producing and fiddling around with. I have also enjoyed all the technical stuff associated with getting it published onto the different platforms and printed.
What are you working on next?
I'm either going to do a follow-up (I have easily enough material) or possibly a mickey take from the opposite perspective. Or I might do something else!
Published 2014-02-12.
Smashwords Interviews are created by the profiled author, publisher or reader.

Books by This Author

Planet Me: Have the Scotch Gone Yet?
Price: Free! Words: 11,700. Language: English. Published: May 15, 2014. Categories: Fiction » Humor & comedy » General, Essay » Political
A bit like the original Planet me - with added zest! A calculating and savage analysis of everyday life situations. Oh, and a monumental annihilation of contemporary political thinking.
Planet Bonkers
Price: Free! Words: 20,610. Language: English. Published: February 22, 2014. Categories: Fiction » Humor & comedy » General, Essay » Political
A book with some stuff in it. Not for the faint hearted, this is my individual take on a wide range of situations and circumstances that have either amused or irritated me over a period of some 45 years or so, of a varied but ‘normal’ life (whatever ‘normal’ is). Some of the observations relate to big political, cultural, National or International issues; some are flippant minor irritants.
Planet Me: Some Sarcastic Ramblings on Anything and Everything that Amuses or Irritates - me.
Price: $2.99 USD. Words: 63,470. Language: English. Published: February 11, 2014. Categories: Essay » Political, Fiction » Humor & comedy » General
A book with some stuff in it. Not for the faint hearted, this is my individual take on a wide range of situations and circumstances that have either amused or irritated me over a period of some 45 years or so, of a varied but ‘normal’ life (whatever ‘normal’ is). Some of the observations relate to big political, cultural, National or International issues; some are flippant minor irritants.