Interview with Ray Lopez, Sr

What do you read for pleasure?
I am always trying to learn something new. As I've said, I have a passion for international economy and finance, so this is my main interest in term of reading but I'm not going to say no to a good book, I like to find new models for myself so biography books are a good source for learning about a life story.
What is your e-reading device of choice?
I really prefer reading books on my iPad. Not sure about why, I think it's a personal preference, and it's also much more practical than reading books on your laptop or smartphone, because of the size.
What book marketing techniques have been most effective for you?
One of the best techniques for myself was finding the most suitable market group, setting the right target. I'm always starting by creating a target profile, and I am using that profile to find a market. Based on their main interest I try to inform people and to educate them and somehow I motivate them to start learning and discovering new things.
Describe your desk
A well organized mess and chaos...
Where did you grow up, and how did this influence your writing?
I grew up in a failure oriented society. People didn't have the right education and business culture and other smarter people were taking an advantage by this. One person's gap was the other person's ticket to success.

I hate seeing people getting scammed and pushed away just because they have the courage and motivation to base something. This is what motivated me to start writing...to start educating people and giving them the wright advice.
When did you first start writing?
I've first started writing during my high school. But I used to be a novice, and I was writing just as a passion, nobody actually knew about this and my writing wasn't helping anyone at that moment.
What is the greatest joy of writing for you?
My greatest joy is knowing that somebody will learn something from what I write. That somebody that is reading one of my books will actually put into practice something that he learned from there.
The greatest joy for me is leaving something behind. This is my main life target. Because let's say you start to make a lot of money, you get rich and what is next? You buy a nice car and a big house, right? And what is next? You buy another four cars, ok, seems fair but what is next? You should always ask yourself this question "what is next", after you have everything you want what are you going to do? How are you going to transform this planet into a better place?..
What do your fans mean to you?
I actually have many students, many readers but I don't know how much of them are actually "my fans". Having some fans, is like having a family, ...someone who appreciate your work, your person and someone who really believes you and is able recognize their own person into your writing.
There is a lot to talk about this topic but...it is really hard.
Published 2017-05-23.
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