That's a really good question. In my book Selling Through Your Heart you'll learn that different personality types have different processes. I'm one who needs to percolate on each topic before it becomes clear enough to write. It took me two years to write about what I've learned in business over the past 28 years. My students know that I test and navigate the steps into a successful business first and then teach it to them. As a result each lesson I provide has been tried and tested thousands of times before launching it in a book.
How do you approach cover design?
I had lots of what I thought were great ideas but it didn't take long to realize that this book needed to be something special when you hold it in your hands. Therefore, it needed a stunning eye-catching cover, that provided a feeling of the message shared on the pages. I hired a phenomenal cover designer and together worked we created the image. There were many revisions. It's important to hire someone that understands and is willing to work with the message you want to convey. A big thank you to Nicole Gabriel with Angel Dog Productions for her amazing talents.
What do you read for pleasure?
My spiritual teachers, Dr. Wayne Dyer and Ram Dass, write some of my favorites books. I was fortunate to be trained by both while living on Maui. Since I have a radio show many authors send their books for review before hosting them on the show. It's wonderful to read the many authors who step into the arena with their passionate insights. The thought leaders provide other books I enjoy I meet while at speaking events.
What is your e-reading device of choice?
I love the iPad. I've had Apple everything since they first began. In fact Steve Jobs was my neighbor in his early days in Cupertino, California.
What book marketing techniques have been most effective for you?
I belong to the Evolutionary Business Council. Together we have a reach of 220,118,000. The members of this extraordinary organization share my information in support of my success.
What is your main purpose for writing the book?
For years, while coaching students in my Business Platinum Course, entrepreneurs have requested that I teach them my personal method of sales. They appreciate that I'm authentic, not pushy, and refuse to use sales-y catch phrases or responses that offer no personal connection. In my real estate, insurance and corporate careers we were given scrips to learn. But these were someone Else's words and they never felt like me when I used them. Out of survival it was imperative that a new system be developed that allowed me to be authentic with my clients. That's when I created the 3 Step Sales Waltz™. Recently 8 of my students made $301,000 in just 10 weeks. It works and that's why I wrote the book.
Where did you grow up, and how did this influence your writing?
I was born and raised in both San Jose & Lake Tahoe, CA. I'm not sure that the area was as much of an influence as my family was. My Mom insisted that I take creative writing classes in high school. She was a teacher who loved editing my papers. I learned a great deal about descriptive phrases that paint a picture, story telling and how to build interest in an otherwise dull topic like sales. Throughout my family history you'll find business owners who made a living peddling their wares. My uncle owned Sherrah's Candy on the Alameda in San Jose. I always loved to go there because I could eat all of the candy I wanted. My grandfather owned a bakery, my dad owned a distributorship for paper products and I teach entrepreneurs how to make money with massive visibility and easy sales.
When did you first start writing?
In 2nd and 3rd grade I started writing poetry. In high school creative writing and reading became a favorite past time. As a rule I've always read about 3 books a week all at the same time. Reading so many authors gave me perspective and allowed for opportunity to develop a flare of my own. Many, who have read the book say, "It's an easy read." and that's exactly what I had hoped for. Over time my style has become one that relates directly to the reader. I'm told it's feels much like we're sitting across the kitchen table from each other chatting.
What's the story behind your latest book?
Wow, the story behind the story. There was a time in my life when I stood in front of a dumpster hold my 2 little boys hands trying to decide if dumpster diving for a watermelon was worth the effort. Lots of people had heard the news that this store threw away lots of good stuff and they came out from under every bridge in the area. This was a pivotal point in my life. In that moment I had to decide if I would dive in and become one of them or ditch the whole idea and go back to my tiny 18' trailer on the beach and eat yet another meal of rice and beans. I had only $ .15 left in my pocket. Then, a thought popped into my mind that guided me to a new vision. In the book I talk about this moment and I don't want to spoil it by telling you here.
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