Interview with Allen Schatz

Published 2013-09-13.
Where did you grow up, and how did this influence your writing?
I grew up in the Philadelphia suburbs. That left me being a Philadelphia sports fan. That led me to the love of baseball, despite what was a lot of early disappointment in the Phillies. I put my stories in and around the places I was familiar with in my youth (and early adult life). I think that makes them a little more real, to me and the reader.
When did you first start writing?
Informally, I started when I was a kid, with letters, essays and school work. My professional career in auditing had me doing a ton of business writing. Formally, I started novel writing in 2008.
Describe your desk
Nothing fancy. My laptop. My notebook. Maybe a beverage.
What motivated you to become an indie author?
I started out following the "guide" books. I did the agent queries and waited. And waited. And then I found an agent who believed in the story. Fast forward 18 months and his belief ended without a book deal from a traditional publisher. In those 18 months, I wrote my second and third books and had become fully invested in it. The disappointment of being released was the drive to keep at it on my own and self-publish.
What is the greatest joy of writing for you?
There are no boundaries when you write. You can go anywhere, be anything, do everything. You can escape from whatever problems you might think you have. There is a peace in that.
What book marketing techniques have been most effective for you?
Social Media has been the most effective technique for marketing my books. Being active on Facebook, Twitter, LinkedIn, and various book groups has put me in contact with fans. I've also used several giveaway promotions that had decent results (via Goodreads). My latest effort was to make my first book free on all sites. This has generated a lot of activity.
How has Smashwords contributed to your success?
Smashwords allowed me to get my work distributed to a wide audience without a lot of effort. That I could have access to all the major eBook sites was a bonus. The process was easier than writing my stories. That, too, was a big bonus.
What do your fans mean to you?
My fans add to the joy of writing. I'm honored every time one of my books is downloaded. Knowing someone invested in my work is humbling.
What are you working on next?
A new baseball mystery is in the works. Tentatively titled "Liars Ball" it is a story of relativity. How many lies are too many, how much money is too much, how far will someone go before they've gone too far.
What is your e-reading device of choice?
I use my iPhone for e-reading. I paid enough for it. I didn't see the need to go out and get another gadget.
When you're not writing, how do you spend your time?
My day job covers most of my time. Outside of that, I enjoy a crossword puzzle to work my brain and clear out. I've recently started training for a 5K. That's been another cleansing activity. I mostly try to keep it simple.
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Books by This Author

Rally Killer
Series: Marshall Connors Mysteries, Book 3. Price: $3.29 USD. Words: 101,460. Language: English. Published: August 4, 2011 . Categories: Fiction » Mystery & detective » General
When trust turns into betrayal, stability turns into chaos... A dark figure from the past. An explosion. A suicide. Games beyond baseball. Nothing is as it seems. Marshall Connors' world once again gets turned upside down. He's a baseball umpire. Baseball is a game, it's supposed to be fun. What Marshall keeps stepping in is very much NOT fun - it's deadly. BOOK 3 in the MARSHALL CONNORS SERIES
7th Inning Death
Series: Marshall Connors Mysteries, Book 2. Price: $3.29 USD. Words: 104,230. Language: English. Published: May 18, 2011 . Categories: Fiction » Mystery & detective » General
(4.25 from 4 reviews)
Major league baseball umpire Marshall Connors longs for a return to the relative obscurity of his profession and the simplicity of the game he loves. A new relationship gives him hope. A old acquaintance takes it away. Because... Sometimes, bad things happen to good people. Sometimes, good people do bad things. And sometimes, people are just plain bad... BOOK 2 in the MARSHALL CONNORS SERIES
Game 7: Dead Ball
Series: Marshall Connors Mysteries, Book 1. Price: $3.29 USD. Words: 108,470. Language: English. Published: February 4, 2011 . Categories: Fiction » Mystery & detective » General
(4.70 from 10 reviews)
Major league umpire Marshall Connors believes a vacation cut short is a reasonable price to pay for the opportunity to work the World Series. But that price rapidly escalates when he finds himself in the middle of more than the game on the field. Secrets, lies, and revenge spark a fiery collision between past and present and Marshall quickly realizes some things are better left alone.