Interview with Carol Rivers

What book marketing techniques have been most effective for you?
I've found that an honest and down-to-earth connection with the reader is one of the most important marketing techniques. Social media helps to start a conversation just as you would in a bookshop, supermarket, at the club or hairdresser. Word of mouth and personal recommendations are priceless. I understand building an email list is important, but I'd never want to lose sight of what the books are written to provide; a message of Hope.
Describe your desk
I work on an old, hard-worn wooden desk, using an Apple. I love the warmth and sturdiness of the oak and the portability of my contemporary laptop.
Where did you grow up, and how did this influence your writing?
My family are from the East of London and Gran's house still stands in the shadow of Canary Wharf. Docklands is my turf, and the creative heart and soul of the city about which I write.
When did you first start writing?
I was a reader from very young. My dad used to read me his naval books full of adventure. Reading and writing went hand in hand, therefore, from diaries to love letters to novels.
What's the story behind your latest book?
My latest book called A PROMISE BETWEEN FRIENDS is a gritty 1950's saga; "Pretty, ambitious, 19-year-old Ruby Payne and her lifelong friend Kath Rigler are eager to enjoy their post-war independence. Moving away from home to a flat in the East End of London is a chance to break free for them both: but does freedom come at too high a price? (Book blurb)
What motivated you to become an indie author?
After twenty years in the industry I think it's about time I moved from traditional publishing into an arena with a little more control. No! Actually, I'm just looking forward to a new chapter in life and a lot of fun!
How has Smashwords contributed to your success?
I've only just begun with Smashwords but I can see at once this is the ideal platform to be for both distribution and sales.
What is the greatest joy of writing for you?
It's great to wake up every day with a creative agenda and the aspiration to please my readers.
What do your fans mean to you?
My fans are the greatest! As I've said, word of mouth is my greatest marketing tool and I just love to connect with readers.
What are you working on next?
I'm working on another East End saga. This time the family drama takes place during World War 2 and the Blitz of London. But this is just the backdrop to young Molly Swift's heartrending story. She is already a widow and has lost her daughter in the flu epidemic. Can she survive the challenges ahead without the support of her family? This one will be a real page-turner!
Who are your favorite authors?
Favourite books and best authors; To Kill A Mockingbird, Harper Lee, Black Beauty, Anna Sewell, Great Expectations, Charles Dickens. And hundreds more!
Published 2016-12-14.
Smashwords Interviews are created by the profiled author, publisher or reader.