Interview with Nkem Mpamah

What's the story behind your latest book?
The drive behind my latest book, The Entrepreneur was borne out of my addiction for entrepreneurship. I wanted to create a set of comprehensive solution for entrepreneurs, small business owners and companies involved in starting new businesses or projects to eliminate waste and increase their odds of success. As you may be aware, 75% of every new business or product fails. That sounds ridiculous but it's true. I set out on the mission for this book to provide simple concepts, tools and guidance for smart entrepreneurs and business owners to adopt in creating successful new businesses of projects.

As I already said, I'm addicted to entrepreneurship and consider myself as having a "Calling" to business. It started more than 20 years when I worked as Accountant in Nigerian banks. In addition to my Financial Control job, I also worked closely with entrepreneurs, small business owners and corporate executives who needed lease finance for their businesses. I reviewed financial reports and business plans and recommended those that met the bank's criteria for approval. I was privileged to provide useful advisory support and helped identify opportunities and threats for many. But it was incredibly heartbreaking to see business with what could be perceived as good “business plans” fail in the market. Well many of them did and several investors’ money was put at risk.

In 2006, the entrepreneur in me wouldn't let go; so I quit my bank job in search of "Greener Pastures in United Kingdom. I had no clue about what I was going to meet, but somehow I was confident that things would work out greatly for me. I landed first in London and worked briefly before relocating to Cambridge in 2007. While in Cambridge, I was hit by the 2008 global economic recession and I lost my Financial Controller job. Being made available to the market I knew it was time to answer my “Entrepreneurial Calling." So I went back to school to study Business Coaching with the Number One Coaching School in UK. In 2011, I became President and Founder of my first business, Cognition Global Concepts, which offers business growth coaching and support for entrepreneurs and corporate organizations to accelerate growth.
What motivated you to become an indie author?
I love reading good business and inspirational books. I read average of twenty to thirty a year, in addition to between five to 10 audio books, business magazines and newsletters from trusted sources. As a life-long learner, I realized early in my career that knowledge was worthless if it cannot be shared with others. Knowledge sharing either through training, workshop or writing inspires me. I blog, write articles and publish newsletters. I started publishing my articles with EzineArticles and a few other article sites in 2010. Three years later in 2013, EzineArticles awarded me a Diamond Author status, which was incredible. With my business coming alive in 2011, I set up a monthly newsletter and started sharing useful information with clients and prospects. Presently I manage my own blog site, The Entrepreneur Space on Wordpress and contribute to LinkedIn knowledgebase. I think that writing a book was not a priority for me until 2013 when I published my first book, The ART of Achievement and Fulfilment. But being an Indie author right now, has proven as one of the most authentic ways of sharing useful knowledge across a wider network of people.
How has Smashwords contributed to your success?
I believe that with Smashwords, I am now able to access uncommon publishing tools and support, with powerful distribution channels that probably wouldn't have been available to me in a long time. This is great and I'm ever grateful for it.
What is the greatest joy of writing for you?
I experience so much joy seeing my ideas turned into a piece of finished work that people can read and gain insight from. It is always awesome! But the greatest joy of all comes, when someone rings you up, or comment on your blog or article about how a simple idea you shared has helped him or her. That's a humbling moment that keeps me going.
What do your fans mean to you?
My fans are the reason for my writing. As in business, I think that writing becomes boring and hard work if you don't have anyone reading what you are writing. My fans are very important to me and I put myself in their position when writing. For example, I ask: "what would I would do if an author isn't writing what I want to read." The thought of this question helps me to create quality contents for them always.
What are you working on next?
My immediate priority is to work hard and meet my deadline of publishing The Entrepreneur on the 30th of November 2015. I can't wait to get this book out on deadline because of the radically transforming concepts and tools it contains, which are useful for startup entrepreneurs, small business owners, and company executives to eliminate waste and loss of money when executing new projects.
Who are your favorite authors?
I have read a lot of good books written by great authors, but the authors I cannot stop reading any day include John Spence (my Personal Mentor), Patrick Lencioni, Steve Blank, Eric Ries, Alexandar Osterwalder, and Ash Maurya.
When you're not writing, how do you spend your time?
Entrepreneurs lead a busy life. In my case, time is divided between family and business, but business tends to get a larger chunk of it. I am entrepreneur in the day and author at night. When I'm not writing, I'm either coaching entrepreneurs, conducting training or workshop with other clients. I write mostly at night. When not writing, I read and make note of ideas that pop up.
How do you discover the ebooks you read?
I am attracted first by the cover, followed by title. I am tempted to take a look at any eBook in the right category with a professionally designed cover even if the title is not so good.
What is your writing process?
It begins with capturing ideas relevant to my subject. This takes a while and I have found my Evernote Apps very handy and useful for it. I make note of important moments I can share with my fans each time I read, listen to others, observe things or travel. I also search for trending topics from where I gain lots of insights.

Once ideas are captured, writing the first draft is the easiest in the process. Depending on my availability, it might take between 30 to 60 days to get the first draft out. The stage that follows is probably the most difficult of all; that is proofing, editing and re-writing. This can take more than double the time it takes to get the first draft out and involves so much consideration to ensure that my readers get value for their investments.

Once done with proofing, manuscript is sent off for editing, and this takes upward of 3 to 4 weeks with the editor. As an Indie Author, I work with CreateSpace also, so I first format the edited manuscript to CreateSpace standards and obtain a paperback copy of the printed book first. With my book to hand, I read through for final proof. Sometimes, I spot a few typos or mistakes that escaped my editor's eyes.

Once satisfied that everything is okay, I format to Smashwords standards and upload.
How do you approach cover design?
As I said earlier, a professionally designed book cover attracts me. So when I have a new book coming, I take my time to think about the cover design. I work with my design team to make them understand my ideal cover concepts and also seek their professional advice on how to improve on it. I believe book cover is important to every book and worth investing quality time and money also to get the best.
Published 2015-06-23.
Smashwords Interviews are created by the profiled author, publisher or reader.

Books by This Author

From NOBODY To SOMEBODY - Essential Principles to Overcome Obstacles and Turn Dreams into Reality!
Price: $7.95 USD. Words: 62,730. Language: English. Published: November 9, 2015. Categories: Nonfiction » Self-improvement » Personal Growth / Success, Nonfiction » Self-improvement » Motivation and inspiration
In this Self-Help book - From NOBODY to SOMEBODY, Nkem Mpamah gives you the tools that could literally take you from where you are now, to where you want to be. Whether you’re starting a new career or business, or feel overwhelmed and looking for a change; whatever that moment is for you, the principles he share in this book will transform you!
The Entrepreneur - A Lean Startup Culture for Smart Entrepreneurs to Build a Sustainable Business
Price: $12.97 USD. Words: 41,060. Language: English. Published: November 2, 2015. Categories: Nonfiction » Business & Economics » Small business and entrepreneurship, Nonfiction » Business & Economics » Starting up
Many new businesses and products fail not because their founders did not build exactly what they wanted. Very often these founders waste too much time, money and effort in planning and building something that nobody wanted to buy. They find ideas that they fell in love with, write business plan, and pitch to investors. With money in hand they build a product or service, and off they go to sell.
The Complete Guide to Internet Marketing
Price: $3.99 USD. Words: 15,630. Language: English. Published: November 29, 2011. Categories: Nonfiction » Business & Economics » Marketing
This eBook is your guide to understanding search engine optimization (SEO), pay per click (PPC) campaign, social media network, merchant services, affiliate marketing and successful marketing strategies to grow your business online.
Effective Time and Life Management Strategies
Price: $3.45 USD. Words: 20,990. Language: English. Published: October 18, 2011. Categories: Nonfiction » Business & Economics » Careers
If you're like most people, overwhelmed with activities, but little time to execute; "Effective Time and Life Management Strategies" is the solution for you. This eBook Will Help You: 1. Get released from “time prison” & take control of your life 2. Get more organized and double your productivity 3. Have more time for your family and friends 4. Overcome procrastination & achieve your goals.