Our approach to cover design is very much inspired by the story, as well as the creative input of the author. We have seen some very awful covers that have been designed, supposedly, by professionals that have little, if anything, to do with the story. A well designed cover should be a preview of the contents of the book and add to, not detract from, the story.
Do you charge your clients any upfront fees?
Never. Authors should not have to pay anything up-front to get their book published. We make our profit out of the proceeds. Many publishers do charge up-front fees to authors, usually for "editing," which amounts to nothing more than running a spell and grammar check on an electronic document these days. We provide editing for free.
What are you working on next?
We are working on adding more authors to our family. With the advent of self-publishing for authors, independent publishers are hard pressed to provide value and still create a profit for themselves. We are working on a couple of strategies that will allow us to remain competitive and provide authors with more avenues for success.
What is your e-reading device of choice?
That is a tough question. There are a lot of good options out there on the market. We use Kindle products, so that would have to be the favorite, although the Nook Simple Touch reader is gaining a lot of popularity among some of our associates.
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