Interview with Eeva Lancaster

Published 2015-06-23.
What's the story behind your latest book?
My latest book, You want to be an online freelancer... Now What? is a guide for people who want to earn money online with their skills. I started off as a freelance writer and I must say that it was the best decision I ever made in my life. Ok, next to marrying my wonderful husband, that is. In a few months time, I was a top rated freelancer of Upwork (formerly oDesk) and I was getting invited to more jobs than I could handle. I've never had to scour the internet looking for projects. The clients came to me, and I've had to turn away so many that I formed my own writing team. I've learned a lot since my first $1 project, and I've used what I've learned to explore other online business ventures. This book is my way of paying it forward. I know there are many aspiring freelancers out there who have the skills, but not the mindset. A lot of them don't know where to start. Hopefully, this book will push them in the right direction. If one life improves because of my book, it would all be worth it.
When did you first start writing?
My first eBook, In Loving You, is a collection of poems that I wrote 20 years ago. I've always loved the written word. I express myself better when writing. I took it up again a couple of years ago after a life changing event... my mom passed away and I reassessed everything about my life. I had to have an outlet for the thoughts that were raging in my head... so I turned to writing again. I've written dozens of eBooks as a ghostwriter, and thousands of articles as a freelance writer. I stiIl do that, but now I also publish my own work.
What motivated you to become an indie author?
It's so wonderful that writers can now publish their work easily. It gives book lovers a wider range of books to choose from right at their fingertips, and at a lower price! My being a ghostwriter gave me the idea that I can be an independent publisher too, and my work will surely be better than the "commercial" ebooks I was being hired to write. So, here I am.
What book marketing techniques have been most effective for you?
I believe that even if if I wrote the next bestseller, If I don't let the world know about it, it'll get buried unread. I make sure that my books get as much exposure as they can. When someone buys my books, I know they'll get value from it and will share it with their network. I think that's the best marketing technique of all - writing content that offers something to the readers. It's difficult for me to market to specific audiences since the topics of my books are so diverse. My debut, In Loving You, is a poetry book. You're getting married soon... Now What? is a book about relationships - and my latest is about online freelancing. It's a challenge. I focus instead on building my network and strengthening my author platform.
When you're not writing, how do you spend your time?
I love to spend my free time with my husband, going on road trips, traveling, snorkeling or just hanging out by the beach, reading or watching TV series marathons. I have simple needs and I'm a very private person. It doesn't take much to keep me happy.
Who are your favorite authors?
I love Ayn Rand's Atlas Shrugged and The Fountainhead. Those books were a big influence in my personal evolution. I have an eclectic taste in books... I'm a voracious reader who reads everything that looks interesting. I started off with Nancy Drew when I was around 10 years old... then moved on to Sweet Dreams then Mills & Boons and Danielle Steel. Every girl starts off with romantic books! As I grew older my taste changed. I read Robert Ludlum, Kahlil Gibran, John Grisham, Anne Rice, Stephen King, Jeffrey Archer, Mitch Albom, etc. Arthur Clarke is my favorite nowadays. His sci-fi novels just takes you to different places and expands your point of view. There's just too many to mention all of them. Books were my sanctuary when I was growing up and they still are.
How do you approach cover design?
I make sure that the covers of my books have the same "feel" as the contents, to give the reader an idea of what they're going to experience when they read it. Is it sad, informative, serious, funny, satirical? They'd know from my covers. I see covers that are crammed with artwork, to each his own, right? But I recommend 2 images at the most, and a design that will catch a reader's attention.
Describe your desk
My avatar is an exact representation of how I work. All I need is my laptop and a cup of coffee to get me going.
Do you remember the first story you ever wrote?
Yes. While I was writing the poems of "In Loving You", I wrote a horror story. It was horrific. The writing I mean. Some day maybe, I will venture into fiction. But maybe my brain isn't wired like the minds of fiction writers. I admire their imagination. Non fiction writers have a more linear way of thinking... but who knows, maybe someday.
What is your writing process?
I get an idea, and I let it build, then I cram. I'm a crammer, unfortunately. No note-taking or index cards. When I write a book, I sit down, create an outline and then write continuously until it's finished. That's the beauty of it. I write from experience so all the words I need are already in my head.
What advise can you give to new authors?
Check out the industry and learn. Do what needs to be done to create books that are worth reading, and then make the effort to get them in the hands of your readers. Remember that while writing is an ART, self publishing is a business - and you must approach it like one. This is the problem that I see. Many authors, especially fiction writers, hate marketing. They don't take it seriously, so they don't try to learn how to market their books better. That's a big mistake. You have to approach self publishing aggressively, and with a plan. Otherwise, it'll just take up a lot of your time without producing the results you're looking for.
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Books by This Author

Spirit Guide Connection 101 - Basics and Exercises for Beginners
Price: $6.99 USD. Words: 20,220. Language: English. Published: November 29, 2015. Categories: Nonfiction » Religion & Spirituality » Spiritual awakening, Nonfiction » New Age » Angels & Fairies
Do you want to connect with your Spirit Guides? This book is a beginner’s manual for those who are curious about and want to learn how to connect with their spirit guides. It answers questions about who your guides are, the type of guides you may have, and many other questions that beginners have about spirit guide communication. Basic exercises are included.
You Want To Be An Online Freelancer... Now What?
Price: $3.99 USD. Words: 13,510. Language: English. Published: October 1, 2015. Categories: Nonfiction » Business & Economics » Home-based businesses, Nonfiction » Business & Economics » Personal success
(5.00 from 8 reviews)
A guide for people who dream of leaving the rat race or augmenting their income by working from home and freelancing online. You want to be an online freelancer... Now What? is based on the author's successful freelancing career. Own your time and earn money doing the things that you love. Learn how to entice and keep clients. Discover the skills that can give you a steady income. Get your copy.
You're Getting Married Soon... Now What? A Book for All Couples
Series: Now What?. Price: $0.99 USD. Words: 10,170. Language: English. Published: November 30, 2014. Categories: Nonfiction » Relationships & Family » Marriage, Nonfiction » Relationships & Family » Dating
(5.00 from 7 reviews)
Know what to expect from your partner, and what's expected of you. Don't leave love to chance. Talk about your happily ever after.