Win/Loss Analysis: How to Capture and Keep the Business You Want
by Ellen Naylor
Do you want to win and retain more business? Nail the competition? Remove the guess work by conducting Win/Loss interviews with your customers and those who chose a competitor. Win/Loss analysis veteran, Ellen Naylor guides you to world-class results with her unique 12-Step Win/Loss process. Research shows that taking action from a formal Win/Loss program can improve win rates between 15 to 30%.