Interview with Keri Armstrong

How do you approach cover design?
Since I'm a professional graphic designer working with publishers and independent authors, you'd think that would be easy, but it isn't. It's rather like editing one's own work - it's difficult to do when you're so close to it. So, I do one of two things: either hire someone else, or fill out the same worksheet that I give my clients and then sit on it a while until I finally get a "feel" for what would work.
What are your five favorite books, and why?
That's impossible to answer, though like millions of others, I'm a die-hard Harry Potter fan. :)
What do you read for pleasure?
Lots of fantasy, urban fantasy, and romance.
What is your e-reading device of choice?
I currently own two Kindles, but was an early adopter of e-books and used to just read them on my computer before the e-readers were invented.
What book marketing techniques have been most effective for you?
Not sure, really. I've always noticed an upswing in sales whenever someone mentions me in their blog or twitter. Not when I do it myself, but when other people do it.
Describe your desk
A hot mess. :)
Where did you grow up, and how did this influence your writing?
We moved around a lot, but usually lived in small, rural towns. I think it is now showing up more in the books that I'm currently working on. I miss the woods and the characters you meet in small towns, and those elements have been finding their way into my work recently.
When did you first start writing?
I think I started my first novel at around age 11 or 12. My older brother made such fun of me that I didn't write again for many, many years! :)
What motivated you to become an indie author?
I enjoy everything about the publishing process and love being in control of it all.
What are you working on next?
I have an urban fantasy series coming up, which will include both adult and young adult books set in the same world.
Published 2015-05-24.
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Books by This Author

Mutts Like Me
Price: $2.99 USD. Words: 48,850. Language: English. Published: July 10, 2018. Categories: Fiction » Fantasy » Urban, Fiction » Adventure » Action
Marti's plans included surviving another holiday with her drunken grandmother and getting on with her life as best she could. It didn't involve getting kidnapped by a shapeshifter or discovering there's a whole other world out there she was a part of, thanks to her missing father. A world of magic, shapeshifters, and lonely dragons who just want to have fun.
Myths and Madness
Pre-release—available August 31, 2018. Price: $0.99 USD. Language: English. Categories: Fiction » Fantasy » Historical, Fiction » Alternative history
In an effort to save her reputation, Elizabeth attempts to prove the supernatural creatures she saw are real. Instead, she winds up committed to an asylum where neither the patients nor the physicians are what they seem, and the treatments are more sinister than therapeutic.
The Awakening Series Boxed Set Books 1 - 3
Price: $5.99 $1.50 USD. (75% off!) Words: 159,950. Language: English. Published: July 2, 2018. Categories: Fiction » Fantasy » Urban, Fiction » Science fiction » Adventure
The Awakening Series Boxed Set Books 1-3 Every mythical creature you've ever heard of is real, the product of genetic engineering by an ancient race that has been stasis for thousands of years. An ancient race that is now awakening and ready to enslave those creatures and the humans they mated with, along with their "Mutt" offspring. But the Mutts aren't going down without a fight!