PR industry in Vietnam needs an PR association?
by Le Tran Bao Phuong
Published: July 3, 2015
Vietnamese PR practitioners have not been able to be gathered due to lack of the qualified advocacy/proponent, no commitment of contribution of time and financial resources, especially due to benefit conflict. Remember that in-house practitioner is the client of PR agency practitioners in Vietnam, so they have conflicted benefits which could not be harmonized well. They could not be allies.