Interview with Christiaan W. Lustig

What's the story behind your latest book?
Ever since Ayrton Senna died in the 1994 San Marino Grand Prix, motor racing aficionados have wondered what would have happened if he had survived that crash. Especially in relation to his nascent rivalry with young gun Michael Schumacher. And all that time I thought that someone should write such a what-if story. But when, after more than 10 years, no-one had done so, I decided to do it myself.
What is your writing process?
I mostly outline the stories at first, to find out what would be their climax. Then I do research into details regarding character, events, et cetera. And only then I put my pen to the proverbial paper.
What book marketing techniques have been most effective for you?
I'm new to the book writing business, so my book marketing experience is very limited. I do, however, find that having contacts in the world of motor racing — my book 'Senna versus Schumacher' is about Formula One — through my co-author Mattijs Diepraam, is very important for the promotion of the book.
What do you read for pleasure?
I try to read the Bible every day. Beside that, I read a lot about motor racing — articles, books — and every once in a while I pick up a Stephen King novel.
What is your e-reading device of choice?
I read e-books mostly on my iPad Air, and sometimes on my iPhone 6 as well.
When you're not writing, how do you spend your time?
I spend my days working with companies, non-profit organizations and government agencies on online communications and service concepts.
Describe your desk
My desk is clean, first and foremost. There's my 21.5" iMac and a second 20" screen, a printer, 2 small speakers, and my keyboard and trackpad. That's about it.
Published 2015-04-24.
Smashwords Interviews are created by the profiled author, publisher or reader.

Books by This Author

Senna Versus Schumacher And Other Formula One Rivalries That Never Happened
Price: $4.99 USD. Words: 70,440. Language: English. Published: May 14, 2015. Categories: Fiction » Science fiction » Short stories, Fiction » Fantasy » Short stories
What if Ayrton Senna had survived his Imola 1994 accident? What if Gilles Villeneuve hadn't died at Zolder in 1982? What if Stirling Moss hadn't crashed at Goodwood in 1962? What if Alberto Ascari had survived his 1955 testing-accident at Monza? This book explores those rivalries by assuming that drivers’ injuries from crashes were not fatal, and pits the drivers up against their peers once more.