First, I don't write just to have something published. My objective is always to identify knowledge gaps through my coaching and then define how to best close those gaps. Once I have clarity on the subject to write about, I try to position myself in the potential reader's shoes to decide how to bring the required knowledge to them.
Do you remember the first story you ever read, and the impact it had on you?
Yes. I was about 10 years old when I reading Ivanhoe and it brought out in me the sense of helping others. Because I am not inclined to take up arms to fight, I decided that my field would be to learn and help others learn so they can leverage on their knowledge to improve.
How do you approach cover design?
I am not an artist to really do a good job in designing covers, but I know what I want to convey and try my best at achieving it. I have designed my own book's cover.
What are your five favorite books, and why?
My reading time is 80% on books having to do with business development, and 20% reading about historical and social development through time. There are many books for which I cannot select just one or even five as favorites, so I will just mention a few of my favorite authors in the business field: Eliyahu Goldratt, Peter Senge, Peter Drucker, William Dettmer, and Stephen Covey.
What books do you recommend from Goldratt and from Dettmer?
A book titled "Isn't it Obvious?" from Goldratt, and a book titled "Strategic Navigation" from Dettmer.
Where did you grow up, and how did this influence your writing?
I grew up in Nicaragua. My life was very much influenced by my father and mother, each have had a profound influenced in my attitude towards pursuing a full life with a purpose and always moving forward. My father was also a writer of Nicaraguan history and that also influenced me to write. He changed the accepted historical content being taught in Nicaragua by confronting believes with evidence based context, and that also influenced me not to take everything for granted and investigate before accepting it.
What's the story behind your latest book?
There are many books about strategic planning, but most do not provide an easy way for developing and implementing a plan. My years of assistance to businesses and teaching at universities, help me realized that there was something missing and that turned out to be the way we think about businesses. So, I am providing a quick guide to follow in making sense of the strategic thinking required to improve a business, any business. I am writing this strategic thinking guide in Spanish because it is in Hispanic America where the need is greater.
What is the greatest joy of writing for you?
When I come across a person that tells me how she/he has successfully implemented something learned from one of my books. That is accomplishment for me.
What do your fans mean to you?
I don't think I have fans. My audience is everything to me. I don't pursue recognition for myself, I find satisfaction when others thrive based on my contribution to them.
What are you working on next?
A guide for distribution logistics.
What inspires you to get out of bed each day?
The divine gift of life and the opportunity given to contribute for a better world for all.
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