Interview with Mike Michalowicz

When you're not writing, how do you spend your time?
I own a few businesses, so when I am not writing but am still working, I am busy with my companies. When I am not working, I spend it with my wife and children. And when I have "me" time, I love watching a college football game or playing guitar.
How do you discover the ebooks you read?
Word of mouth. I always ask other entrepreneurs what they are reading. I have made some amazing finds that way.
Do you remember the first story you ever wrote?
My first book was The Toilet Paper Entrepreneur. It was a massive effort for me, since I am not naturally talented at writing. It is a labor of love for sure.
What is your writing process?
Write always. Even if I have just 5 minutes, I write.
How do you approach cover design?
People do judge your book by its cover. Spend the time necessary to make a design that people connect with. I constantly ask my existing readers about designs... what they like and what they don't.
What are your five favorite books, and why?
I love practically all business books. Anything by Malcolm Gladwell, Seth Godin, John Jantsch, Michael Port, Guy Kawaski, Michael Lewis, Robert Cialdini, etc. It goes on and on. I read all of it.
What is your e-reading device of choice?
Kindle!
What book marketing techniques have been most effective for you?
Public speaking. Nothing engages and motivates people to buy your book, than speaking to them live and from your heart.
Describe your desk
A mess. But it can be cleaned up to be pristine and organized in less than 2 minutes. I just never choose to clean it up.
Where did you grow up, and how did this influence your writing?
I grew up in Northern NJ. In all my books I reference local pop culture. That includes shouting out (in writing) " BRUCE!!!! "
When did you first start writing?
I started writing for a living when I was 35. A late start, but I found my passion.
Published 2014-12-02.
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