Interview with Ray Garcia

What's the story behind your latest book?
The book "StartUP SOAR Coaching" came out of my teaching of an intensive course in entrepreneurship at the University of Pisa. That course was attended by over 500 students in the last five years. I also taught the course at the University of Pisa International MBA program for three years. I was not a teacher of academic, I am an entrepreneur, but my view is that one has to put business into action fast to learn it so my book focused on experiential learning. I only decided to write the book after I saw some of my former student have success and could see evidence that what I exposed them to in the course stuck and made a difference in launching them into the entrepreneurial journey.
What inspires you to get out of bed each day?
The world is a mess, way too much to do, I believe entrepreneurs are the ones that make the greatest difference in every economy so its inspires me to get going each do and pick a problem to solve to make the world better for everyone.
Where did you grow up, and how did this influence your writing?
I grew up in New York City with all of the international influences that walk down every street. This has greatly shaped my personal views on business and how to thrive while doing great work that contributes to the economy and society.
What are you working on next?
I may write a book on Small to Medium Enterprise internationalization. This is of particular interest since the first book has as one of its core premise that every business had to be "born global". Doing so has many challenges that need an entire book to explain.
When you're not writing, how do you spend your time?
Running my businesses, launching the next concept, and understanding where new opportunities in the market might me. In my spare time I will work closely with the next generation of entrepreneurs getting them started on the journey.
Describe your desk
My desk is where I happened to be since I travel light. I will write on an Ipad, laptop, paper, or napkin, just to get the idea out of my head and in front of me.
When did you first start writing?
I feared writing until 25 years ago when email started becoming a necessity of everyday business. That forced me to write everyday and eventually I overcame the fear. Not sure I have a command of language but I do not hesitate to write something down to communicate with others.
What is the greatest joy of writing for you?
Writing is endlessly frustrating. It is very hard to do well. I try my best but constantly improve. I shares the same challenges as business. You have to do it to get better at it. It is really painful. The joy comes when someone reads it and gets some benefit from the insight that they can put into immediate practice to be successful in business.
What motivated you to become an indie author?
I has a pending publisher at a University press but they were dragging out the process so much that I decided to see what the alternatives were. I quickly realized that publishing had changed dramatically and that using a publisher had very little advantage or rational. I did not want my book to release into the college text book market although that would have been more lucrative given the price of those titles. I was more interested in reaching out to all aspirating entrepreneurs and the coaches, mentors, teachers, and trainers, who want an easy to follow book and exercises to get started. The book was release at a very low price to make it easier for students to buy and for teachers to us in their courses without inflicting a cost burden on them. I would much rather they keep the money and start a business with it.
What book marketing techniques have been most effective for you?
Reaching out to people that have taken my course at the University of Pisa was the best way to get people to know about the book and download it.
Published 2015-04-16.
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Books by This Author

Una Guida per Internazionalizzare la PMI Come le Piccole e le Medie Imprese accedono al mercato globale via New York City
You set the price! Words: 23,730. Language: Italian. Published: December 18, 2015. Categories: Nonfiction » Business & Economics » International business, Nonfiction » Business & Economics » New business enterprises
Buoyant Capital Collective è un contenitore di pensiero per le strategie dello sviluppo. I consulenti c.d. “peer advisor” di Buoyant Capital forniscono servizi di consulenza indipendente agli staff manageriali che puntano alla rapida crescita sul mercato globale.
Launch a Global Business: A Guidebook for SME Internationalization - Small to Medium Enterprises are accessing the global markets via New York City
You set the price! Words: 20,770. Language: American English. Published: August 8, 2015. Categories: Nonfiction » Business & Economics » International business, Nonfiction » Business & Economics » Development / business development
This book is for non-US small to medium enterprises (SME) when they are considering doing international business in and through the United States of America (US). It is a brief overview of a sample of issues to consider and is not an exhaustive treatment of the subject. It is meant to serve as an introductory guide for discussion between the company and their Buoyant Capital peer advisor.
StartUP SOAR Coaching
You set the price! Words: 79,150. Language: American English. Published: April 15, 2015. Categories: Nonfiction » Business & Economics » Starting up, Nonfiction » Career Guides » Business Management
Start-up now, get inspired to create a high impact international business, make a difference by putting ideas into action, and produce a return on investment with your talents. If you are trying to understand how entrepreneurs think and what they do to succeed then this book is for you. If you are highly motivated self-starter, or a coach, mentor, teacher, or trainer, then use this guidebook.