Interview with Sandra Simmons

When did you first start writing?
I first started writing when I took an advanced creative writing course in high school. We were tasked with writing poems, essays, white papers, and stories.

One very important lesson I learned from that experience was the power of the written word - how words can be crafted to convey a message in such a way as to evoke a particular emotional response from a reader, or get them thinking about something in a way they never have before, or to respond to a call to action. Writers are wordsmiths.

I never forgot that lesson and have consciously used it in writings throughout my career, whether it is in my published books, proposals I write for someone, guides I write for my business clients, blog posts on my website, social media posts, or emails I send out.
What's the story behind your latest book?
I developed a cash flow management software tool called CASH FLOW MOJO ® for my business owner clients and launched it back in 2006, then started writing training tools for the users of my software.

Later on I realized that a good way to teach more entrepreneurs about cash flow management was to write a book about how to do it correctly since it is a subject that is not taught in any business course in any educational institution. I included important lessons I had learned as a business owner about managing money, and stories about how it had helped some of my clients.

Titled "UNLEASH YOUR CASH FLOW MOJO" the book is a short, easy-to-read guide to proper business cash flow management. It is like getting the cliff notes of an MBA program in 65 pages, and has proven to be very popular with business owners and entrepreneurs.
What motivated you to become an indie author?
I'm a business owner of two companies and that is my first priority. I never had the thought desire to chase a big league publisher and sell them on a book idea. I didn't even consider myself an author.

When internet marketing became an essential tool I needed to use to reach more potential business clients and I started writing free reports, blog posts, etc. and then saw that it was possible to codify my system into a book and get it published online without having to find an agent or publisher willing to work with me, I was sold on the indie of becoming an indie author.

I believe everyone has a story or some great information in their heads waiting to be put on paper (or on an internet page) and the self-publishing world is the platform that allows those stores to be told. It has opened a whole new world for both authors and readers. That is a wonderful thing.
What is the greatest joy of writing for you?
That's simple. Any time I can write something that can help a business owner to achieve their financial goals it brings me joy.

Small business is the backbone of our nation's economy, and if they fail, we all fail. I am doing what I can to make sure they don't fail financially. Writing and publishing helpful information makes me happy.
What do your fans mean to you?
My fans mean everything to me. They are people I feel I have helped succeed in business, and that is what gets me out of bed every morning; helping others. I am grateful to have the opportunity to help them.
What are you working on next?
Over the past 20+ years I have written a lot of articles and reports containing helpful information and workable solutions for specific problems in areas business owners face every day. I am consolidating that information into a book to get it all down in one place.
When you're not writing, how do you spend your time?
Writing is a by-product of running my companies and helping my clients, so I am working a lot.

In my spare time I read, walk on the beach, work on tending my Orchid plants, go to the movies, travel, visit with friends, help care for my elderly patents so they can stay in their own home instead of living in a facility, and do fun things with my husband.

Life is full.
How do you discover the ebooks you read?
I follow my favorite authors online and get recommendations from friends and business colleagues about books they found to be particularly good. I read 2 to 4 books a week; both fiction and non-fiction. At least one of the books is business related so reading is something I do for both business and pleasure.
What is your writing process?
I coach business owners one-on-one to help them solve difficult business cash flow problems. They ask lots of questions and I figure out what they need to do to solve their problems.

If there is a strategic tactic that I formulate to solve a common problem a lot of business owners have that works well, then I usually write about that tactic in a report or a blog post.

Those tactics are embodied in the cash flow management software program I developed so that business owners can learn and apply cash flow management strategies themselves without me holding their hand. It works well for me.
How do you approach cover design?
I get a concept of the main message of whatever I am writing and then a concept of what image would give that same message. Then I use a professional designer to translate that into a great looking cover.

I learned a long time ago that the cover sells the book, or report, or whatever it is you are writing, so the cover is best done by a professional. It's worth every penny to use a professional cover designer.
Published 2015-06-19.
Smashwords Interviews are created by the profiled author, publisher or reader.

Books by This Author

Unleash Your Cash Flow Mojo - The Business Owner's Guide to Predicting, Planning, and Controlling Your Company's Cash Flow
Price: $9.97 USD. Words: 12,970. Language: American English. Published: November 9, 2013. Categories: Nonfiction » Business & Economics » Business finance
How is it that some business owners manage to flourish and become financially successful, and yet many do not? They use simple, yet powerful actions that unleash the mojo (magical powers) of substantial, sustainable cash flow. In this book you will discover that unleashing the cash flow mojo is within the grasp of every business owner who cares to make use of the actions mapped out in this book.