Schiit Happened: The Story of the World's Most Improbable Start-Up
by Jason Stoddard
For everyone who didn't win the venture capital lottery,
or everyone who wasn't born with a trust fund,
for everyone who doesn't have rich relatives...
This is the story of how real start-ups work. This is how to turn a dream into a multimillion dollar business—without selling out, without spending a mint on marketing, and without losing your sense of humor.