Interview with Sarah Imm

What is your writing process?
I find that I tend to write well in a short story/essay format. Blogging is ideal for that which I try to do every Friday or at least on the weekend to give people time to read it in their leisure. To write "How to Bicycle to Work - A Guide for Women," I wrote an outline of what I wanted to cover. Many women have approached me with the same questions over the years. I took me awhile to come up with a solution to all of my questions regarding how to choose a good bicycle, how to bicycle in a skirt/dress, in heels, in the rain etc. When I figured it all out over the course of a year, it was much easier for me. The writing process was quite easy for me in this regard because it was all of my own knowledge accumulated over a few years.
I went away for a few weekends on my own to write the first and second drafts of the book. My husband looked after the kids and they had their own adventures by bicycle together.
Having kids now means there is no time for procrastination anymore. Also, I have thoughts during the day about how a particular paragraph or blog will start. I tend to write it down if I have a moment or I'll repeat it to myself mentally throughout the day. Reviewing my previous work is always iterative. I find that I can improve my work by giving it a little time. Sometimes even 15 minutes is enough time to re-write/edit to something better.
How do you approach cover design?
I have a few favourite photos of me on the bicycle that I have used on my social media. I engaged ebooklaunch.com to help me design the cover. They had been recommended by the course instructor of an ebook publishing course that I took in the winter of 2015.
Where did you grow up, and how did this influence your writing?
I grew up in a northern suburb of Minneapolis called New Brighton. I was an only child for 15 years until my brother came along. We are both only children of the same family. I can't say that anything about growing up in Minnesota affected my writing per se. I think it was more the high standards that my parents and I had about my academic education that led me to work very hard. I wasn't the smartest kid in my year but I graduated in the top 20 of a class of 800. I attended the University of Chicago and that is where my real writing education began. The coursework is rigorous and I definitely learned to write as a result of my time at Chicago. I graduated with a BA in Political Science. I had to write a thesis to graduate which was entitled "Korea at the Interregnum" which was about a specific period of time post the Korean War where the Koreans were left to their own devices to create their own state. Of course, they messed it up. The process was very involved to write a bachelor's thesis and a great learning experience. It also made me realise that academia was not for me. I am much better at being an all-rounder. Research, writing, marketing, photography, etc as opposed to concentrating in one area for the rest of my life.
When did you first start writing?
I've written throughout my entire career as an investment banker and also at university. Clear and concise emails at work are difficult to find. The rigour of my University of Chicago education was helpful. However, my first book which I wrote in 2015, was not accepted for publication by any publishing houses. It sits in my shelf and in my laptop drive. It's about marriage.
What motivated you to become an indie author?
The first book that I wrote wasn't accepted for publication by 30 publishing firms here in Sydney. As a result, I took a course on ebook publishing that was offered here in Sydney and realised that publishing isn't what it used to be anymore. I was also astounded to hear that more ebooks are published than books these days. Apparently, this trend began in 2011.
Published 2017-01-05.
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Books by This Author

How to Bicycle to Work - A Guide for Women
Price: $4.99 USD. Words: 8,330. Language: English. Published: January 4, 2017. Categories: Nonfiction » Health, wellbeing, & medicine » Women's health, Nonfiction » Self-improvement » Motivation & inspiration
Thinking about bicycling to work? Not sure how to get started? Interested in making a sustainable change? "How to Bicycle to Work - A Guide for Women" presents solutions to getting it done and with style. Sarah Imm, founder of the lifestyle brand Vélo-à-Porter, explains with good humour from one of the most bicycle unfriendly cities on the planet, Sydney, Australia. Come along for the ride!