Interview with Wayne Attwell

What inspires you to get out of bed each day?
In short, life...
In a professional capacity I love the opportunity to share my knowledge in the marketing space with anyone that's prepared to listen. Whether I'm running a Smart Marketing Bootcamp with my business Marketing Brainiacs, coaching a start-up or talking to students at the local university, I just love to share my thoughts. I guess that's been a driving force behind penning my first business book, Smart Marketing.

In a personal capacity, it's the opportunity to spend quality time with my partner and my kids, and to add value to their lives.
When you're not writing, how do you spend your time?
I spend far too much time working on my new business venture, Marketing Brainiacs to be honest. My partner and I work together, so it's very tempting to live your work, but we've put in place a programme to visit the gym 4 or 5 times each week, do a little yoga and try to prepare healthy meals. I was playing ice hockey but my back has been problematic this year so I've had to park that for the time being.
How do you discover the ebooks you read?
Mostly through personal recommendations, mentions on social media and in the feeds that I follow.
What is your writing process?
Being my first major piece of writing, I had to develop a book-specifioc writing style and process. I have been an avid blogger and web writer for many years, so I'm very comfortable writing concise and punchy marketing copy. Spinning the words into a less hurried and rich format was challenging, but lots of fun. I like to try and get my rough thoughts down first, with no attempt to put it into any order or logical pattern. Once I've 'downloaded' my thoughts, I just try to work through the base material in an iterative process, refining and improving at each pass.
How do you approach cover design?
My partner is a leading graphic designer and creative here in New Zealand, so she took control over that part. I develop the copy and she added her touch to the design side. It isn't a simp,e process though, with numerous content and design changes before we settled on the final version.
What are your five favorite books, and why?
Daniel Kahneman , Think Fast and Slow - a fascinating insight into how the brain functions, and how as marketers we can take advantage of this.

Michael Gerber, The E-Myth - I love the simplicity that in successful businesses, the people run the system and the system runs the business.

Viktor Frankl, Mans' Search for Meaning - such a deep and moving tale, but filled with valuable cognitive insights for marketers

M Scott Peck, The Road Less Travelled - his first major book has some amazing lessons for living life in an authentic and meaningful way. I really didn't enjoy his follow on books.

Kerry Spackman, The Ant and the Ferrari - besides Kerry being a fellow Kiwi, this book provides a really clear and understandable explanation to some of life's most vexing questions.
What is your e-reading device of choice?
My iPad Mini is my favourite, but sometimes I use the Kindle app on my MacBook.
What motivated you to become an indie author?
Aside from the innate desire to be independent, as a professional marker with lots of trade connections and a design studio at my disposal, I really didn't see how much value traditional publishers could offer me.
What are you working on next?
I culled around 15,000 words from the initial draft of my first book, Smart Marketing. This material was in-depth technical content around online marketing and engagement. I'm planning to create a shorter eBook titled Smart Engagement, which will provide a more detailed resource for companies wanting to create a strong online presence and following. I might give it away as a freebie to folk that buy Smart Marketing, but still to make that decision.
What do you hope to achieve from writing Smart Marketing?
I never started the project with any financial incentive in mind. It was always about putting my thoughts and knowledge into a convenient form that I could easily share with friends, colleagues, clients and other folk that are as passionate as me about marketing. It's pretty scary to put yourself out there with a technical book that reflects your professional capability, but it's been very satisfying and encouraging to get positive feedback from readers. Job well done I guess!
Published 2013-09-12.
Smashwords Interviews are created by the profiled author, publisher or reader.

Books by This Author

Smart Marketing - An Essential Guide for Smaller Businesses
Price: Free! Words: 46,360. Language: English. Published: August 20, 2013. Categories: Nonfiction » Business & Economics » Marketing
Critically acclaimed, The National Business Review says, "This book is a must for business owners who know they need to think about their brand but don’t know where to start." Smart Marketing is an ESSENTIAL GUIDE for all smaller businesses and is based on proven marketing techniques and strategies that deliver results. This book will change the way you think about and practice marketing!