Smashwords made the following announcement today at the Smashwords Blog. Click here to view the original announcement about Smashwords Interviews.
Smashwords today introduced Smashwords Interviews, a new author marketing tool that helps readers learn the story behind the author.
Smashwords Interviews guides authors to create, edit and publish their own Q&A interview. Authors simply answer a series of questions, or create their own questions, and then click publish.
Your interview will be published on the Smashwords site, and is cross linked and discoverable from your author profile page, each of your book pages, and the Smashwords home page. At the end of each interview is a clickable listing of the author's books. The interview includes social sharing features so your fans can help spread your interview on their favorite social media channels.
The idea for this feature came to me last year when we were running a series of author interviews here on the Smashwords blog. Many more authors wanted to be interviewed than we could accommodate. I thought to myself, "wouldn't it be cool if we could interview every Smashwords author?" And then the solution became apparent: a self-serve system for publishing author interviews. Smashwords Interviews is the result. Kudos to Case Talbot, the newest member of our software development team. She took my ideas and realized them better than I imagined.
To test the feature, we invited a few Smashwords authors and team members to give it a spin. Here are their interviews:
I look forward to reading the amazing stories behind our authors. I think you will too.
How to Publish a Smashwords Interview
Creating an interview is fun and easy. Here's how to get started:
The same picture you use for your author profile will appear on your Smashwords Interview page.
Tips to Create a Great Interview
At Smashwords, we believe every author has an important story to tell. Your writing is influenced by your life experiences, talents, dreams and passions.
Smashwords Interviews helps readers learn the story
behind the author. Simply answer our questions,or
create your own questions. Then publish and share!
Your opportunity with this interview is to bring who you are as an author to life. It's an opportunity to share the story behind the author, and the story behind your books. It's an opportunity to convert prospective readers into readers, and turn fans into super-fans.
A good interview helps the reader develop a multidimensional understanding of who you are as a writer and a person.
The secret to creating a great Smashwords Interview is to select questions that prompt honest answers that address what readers would want to know about you (even if they don’t yet know they want to know it). Above all, be yourself! Allow your personality and your writing talent to shine!
Before you begin your interview, put yourself in your target readers’ shoes. The readers of your interview will fall into one of four camps:
Although we created Smashwords Interviews with authors in mind, readers are also welcome to contribute interviews!
We look forward to hearing your feedback and suggestions for improvements.