Craig West

Biography

Craig West is a strategic accountant who has over 20 years’ experience advising business owners. His background as a CPA in public practice has provided invaluable experience in the key issues of concern to business owners.

Following 6 yrs of study to gain two masters degrees, Craig focused on Capital Gains Tax (CGT) for business sales advising on strategic management of taxation issues. This experience formed a very strong view that the majority of business owners (and often their advisers) were unprepared and unaware of the steps required to prepare for an exit.

Craig West now acts as a strategic business and financial mentor for mid-market business owners and has written four critically acclaimed books educating business owners on employee incentives, succession planning, asset protection and exit strategies. Craig has conducted numerous seminars and keynote presentations throughout Australia & internationally, including adviser education programs for the Institute of Chartered Accountants and CPA Australia, and is a sought-after presenter.

In March 2014, Craig was appointed Executive Chairman of the SME Association of Australia, an organisation focused on improving the success of SMEs in Australia and is also the host of SME Radio – a weekly broadcast focused on business.

In October 2014, he was awarded the Exit Planner of the Year at the Exit Planning Institute Annual Conference in Texas, USA as a result of his innovative development of an exit planning process to help business owners maximise business value and achieve a successful exit.

In 2015, Craig West commenced a Doctor of Business Administration on the topic of using Employee Share Ownership Plans (ESOPs) as a Business Succession and Exit Planning tool. Craig’s proprietary structure – a Peak Performance Trust – has won the Australia-wide award for the Employee Share Ownership Plan of the Year twice in four years.

Smashwords Interview

What are your five favorite books, and why?
I love to read information about business and investment - especially Warren Buffett ( often his tips are relevant to business owners as well as investors ). The E-myth by Michael Gerber, The Seven habits of highly effective people by Steven Covey, and also enjoy just good story Power of One by Bryce Courtenay for example.
What is your e-reading device of choice?
Ipad pro
Read more of this interview.

Where to find Craig West online


Books

Business Succession and Exit Planning (Insurance Broking)
Price: $0.99 USD. Words: 3,410. Language: English. Published: October 22, 2017. Categories: Essay » Business
Employee Share Ownership Plan as a Business Succession & Exit Planning tool for Insurance Brokers
Small Business CGT Concessions Overview
Price: $0.99 USD. Words: 2,800. Language: English. Published: October 22, 2017. Categories: Essay » Business
CGT Concessions Available to Business Owners
Remuneration and Incentive Planning
Price: $0.99 USD. Words: 3,580. Language: English. Published: October 19, 2017. Categories: Essay » Business
Attracting, Retaining and Motivating Employees
Build It
Price: $4.99 USD. Words: 14,770. Language: English. Published: October 19, 2017. Categories: Essay » Business
How to Get Your Employees to Think and Act Like Business Owners
Enjoy It
Price: $4.99 USD. Words: 37,980. Language: English. Published: October 19, 2017. Categories: Essay » Business
Business Succession and Exit Planning - A Guide for Small and Medium Business Owners

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