About the Authors
Michael Lovas, co-founder and Principal of About People is the author of ten books, three columns, and a thousand articles on Professional Credibility and Psychological Connection in the financial industry. Michael created “Credibility Marketing” in 1991.
He is respected internationally as a credibility coach, keynote speaker and author. He teaches advisors how to use psychology to increase their credibility and develop loyal clients.
Michael has earned three prestigious certifications: Master Practitioner of Neuro-linguistic Programming (NLP), Licensed Trainer of NLP and Clinical Hypnotherapist.
Write to Michael at firstname.lastname@example.org
Pam Holloway is co-founder and principle of AboutPeople. She is an internationally recognized speaker and expert in Human Dynamics – the cultural, generational, and individual psychological variables that are key to understanding customers, markets, organizations and employees. Even better, Pam is a master at helping people apply these important, yet complex concepts.
Pam co-developed several proprietary programs designed to help companies and individuals attract, read, connect with and engage their target audience. She works with Sales and Marketing, Human Resources and Research and Development organizations. She has authored and co-authored a number of books and workbooks and writes for several industry publications including Senior Advisor, the Horsesmouth and Financial Services Journal. She speaks to audiences in both the US and Europe and provides consulting to a variety of companies including Met Life and Microsoft.
Prior to launching AboutPeople, Pam was a Knowledge Management consultant, speaker, and writer. Her KM tenure includes 12 years with ExxonMobil and 3 years in private practice consulting.
Pam has a MS in Health Psychology, undergraduate degrees in Liberal Arts and Computer Science, and a variety of graduate work in Cognitive Science, Organizational Behavior, and NLP.
Pam lives in Spokane Washington with her husband, Michael Lovas and their dogs (Eva and Woody) and cat (Georgia.) Write to Pam at email@example.com
Where to find Michael Lovas online
Where to buy in print
Questions Are the Answer
by Michael Lovas
Question-based selling is a staple in business today. But, still sales people don't know what questions to ask. Thus, they use faulty sales logic and limit their chances of success.
This book gives you the logic behind great questions, gives you many of the best questinos, and teaches you how to ask them!
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