Author and arts professional Alix Sloan writes both fiction and non-fiction. She also runs www.PracticalArtists.com, a website dedicated to providing information and resources to artists.
With over twenty years experience in the arts as a curator, consultant, private dealer and gallerist, Sloan regularly shares her expertise in art school lectures, workshops and offers one-on-one consultations, helping artists focus their goals, create strategies and understand what it takes to build and maintain a long-term career in the arts. With "Launching Your Art Career: A Practical Guide for Artists," she has made the information every artist needs available in one accessible, easy-to-read guide.
Alix Sloan currently lives in Los Angeles where she writes, presents exhibitions, runs the Practical Artists website and works with artists, collectors and clients.
What is the greatest joy of writing for you?
I've always enjoyed writing. I wrote stories growing up. As an adult I've worked as an advertising copywriter and as a gallerist and curator I've written more artist bios and exhibition press releases than I can count. I also write fiction (Jenna Stack Mystery series) and I always enjoy the process. But with this book, "Launching Your Art Career: A Practical Guide for Artists," the greatest joy has been in the response. I've received emails and messages from hundreds of artists sharing their experiences or just thanking me for simplifying the process and/or offering encouragement. I really did write the book to help artists so accomplishing that goal has been incredibly rewarding.
What is your writing process?
I write for two hours 1st thing every morning, Monday through Friday, no matter what. That way I'm prioritizing what's most important and putting some time in before the rest of the day gets crazy. Then if I'm able to, I get back to it again later in the day.
The process with "Launching Your Art Career: A Practical Guide for Artists" was pretty interesting. I went through all of the lectures I've given and class materials I've created. Then I made a list of every question artists ask me regularly. I used all of that info as a template and broke it down into sections. Once I got the sections clear I was able to write the book pretty easily.
For fiction, Amy and I have a kind of crazy process. We meet on the phone twice a week. We discuss the story and create a rough story outline in Scrivener. Then we go through every scene to decide and discuss what happens. Once the outline is very well fleshed out, we break it up, each write sections and then come together to smooth it out and revise.
I recently started working on some fiction alone and the process is pretty much the same, just without Amy's help (so harder)! Rough outline, fleshed out outline, write, revise, revise, hopefully finish at some point!
Written by a gallerist for artists, this easy-to-read handbook includes advice and information to help artists successfully launch or accelerate their careers. Topics include: Setting goals, networking, finding & creating exhibition opportunities, selling & pricing art, working with galleries, and more. Also included: Online resources and additional advice from over forty artists and art dealers.