F. Annie Pettit PhD FMRIA

Biography

Annie Pettit, PhD, is a Fellow of the Marketing Research and Intelligence Association. She has more than 15 years of experience as an online market researcher and specializes in market research methodologies, survey research, and data quality. Her expertise in research methods and data quality has been highlighted through numerous conference presentations, including ARF, CASRO, MRA ,MRIA, NetGain, NewMR, and IIR. She has also published numerous articles in both professional and refereed magazines and journals. Annie tweets at @LoveStats and maintains the LoveStats marketing research blog where she occasionally showcases her attempts at being a better baker and gardener

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Books

7 Strategies And 10 Tactics To Become A Thought Leader
Price: $2.00 USD. Words: 13,720. Language: English. Published: December 9, 2016. Categories: Nonfiction » Self-improvement » Personal Growth / Success, Nonfiction » Business & Economics » Careers / job hunting
In just 60 pages, this easy to read and practical book gives you 7 strategies and 10 tactics that will help you reach your goal of becoming a thought leader. Learn how to identify your skills, what to focus on, and how to present yourself in speaking, writing, and mentoring roles.
People Aren’t Robots: A Practical Guide to the Psychology and Technique of Questionnaire Design
Price: $2.00 USD. Words: 11,930. Language: English. Published: October 27, 2016. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Statistics
People Aren't Robots is an easy to read book that will help marketers, brand managers, and advertising executives create great questionnaires and collect high quality data. It demonstrates how to treat the people who answer questionnaires not as robots but rather than as fallible, imperfect people. Topics include screeners, data quality, and more.
The Listen Lady
Price: $4.00 USD. Words: 43,210. Language: English. Published: November 30, 2011. Categories: Nonfiction » Business & Economics » Marketing
(5.00)
Research should be fun and interesting, not boring and over-complicated. The Listen Lady combines the best of storytelling and market research education to outline the processes, advantages, and disadvantages of social media listening research. Written for brand managers, marketing practitioners, and researchers, practical examples make the technique easily accessible to everyone.

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