What do you read for pleasure?
You mean, when I'm not reading manuscripts submitted for publication? :-)
The partners of Artemesia Publishing have a wide range of interests, from non-fiction (history, fashion, science & nature, and religion) to fiction (mystery, fantasy, sci-fi, historical fiction, thrillers, and classics). We all have a great love of reading, which is one of the reasons we wanted to pursue publishing in the first place.
What book marketing techniques have been most effective for you?
It's hard to say as each book may use a different technique depending on the audience. Print advertising is hard to gauge for effectiveness, but it helps to get the word out. E-mail blasts are better since we can usually tell from click-thru rates how effective the campaign was. Review and awards have also been good to drive interest and traffic for our books. But the best method has to be word-of-mouth. Getting people to talk about our books, leave reviews and comments about them, and to tell others to read them.
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