Claude Whitacre


Claude Whitacre grew up in the small town of Lodi Ohio. A painfully shy kid, he never attended a sports event, went to a dance, or even attended his own graduation.

At 21 years old, Claude decided to get into sales. His start was uneventful, making no sales the first three months.

So, how did Claude overcome his shyness and become an outgoing enthusiastic salesperson? He didn’t. He’s still shy to this day. Claude knew people were buying, they just weren’t buying from him. So Claude decided to make selling a study... he read every sales book he could find, he kept notes after every sales presentation... what worked and what didn’t. He started figuring out the techniques that didn’t depend on being outgoing. Claude discovered how to sell in a way that depended on sales knowledge, sales technique, and knowing what works and why... instead of just depending on an outgoing personality.

Claude kept up this habit of testing new sales ideas, studying what other top salespeople did for nearly 40 years. He has broken company sales records, has been a keynote speaker at industry conventions and trade shows, and still makes sales to test ideas and teach what works. He is regularly asked to speak for business owner groups on selling, and how they can dramatically increase sales. Claude speaks to groups of business owners and salespeople... no one else. Claude is the author of several books on selling.
Claude and his wife Cheryl live in the small college town of Wooster Ohio.

Get sales tips from Claude by visiting his blog at

Where to find Claude Whitacre online

Where to buy in print


Be A One Call Closer
Start Increasing Your Sales by 200-500% The Insider's Guide To Closing Sales: Secrets Your Sales Manager Will Never Tell You And Probably Doesn't Know. You have been lied to by Sales Trainers and Sales Gurus. Stop listening to Sales Trainers that only close sales in their dreams. Stop reading sales books by authors who have never made a sale.


Selling Local Advertising
Price: $2.99 USD. Words: 33,830. Language: English. Published: December 30, 2013. Categories: Nonfiction » Business & Economics » Advertising
For Advertising Sales Reps Selling To Local Small Businesses Only. Stop Believing The Lies And Myths That Keep You From Being The Top Advertising Rep In Your City. Stop Listening To Gurus That Never Sold Anything In Their Life
The Unfair Advantage Small Business Advertising Manual
Price: $2.99 USD. Words: 21,120. Language: English. Published: December 30, 2013. Categories: Nonfiction » Business & Economics » Mentoring & coaching
For Small Business Owners Only. Stop Listening To Advertising Reps That Don't Know How To Advertise. This book will teach you how to construct an ad that will bring in buyers.
Local Online Marketing
Price: $2.99 USD. Words: 18,720. Language: English. Published: December 19, 2013. Categories: Nonfiction » Business & Economics » Marketing
For Small Business Owners Who Are Losing Money To Online Price-Slashing Competitors! Stop Wasting Money And Time On Facebook, and Twitter. Social Media Is Not How To build Your Local Business. Local Online Marketing was written specifically for the small business owner that has a retail store or service business serving their local area....and nobody else.

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