Adina Sherman


Curly hair expert and texture specialist Adina has never known anything other than being a curly stylist. Entering the hair and beauty industry in 2003, she began her curl expert journey after graduating from cosmetology school, starting her apprenticeship at a downtown Toronto salon in upscale Yorkville. For the most part, this salon specialized in curly hair. Adina was fascinated by the uniqueness and specialized services of a salon dealing with curls—curls of all shapes sizes and textures. She was bitten by the curly stylist bug and headed to the United States to embark on her curly education and certi cations. When Adina stepped into Deva Academy in New York for her rst ever curly course, she had no idea where that step would take her.

Today, Adina has the highest-acclaimed curl-expert certifcations. She is both Ouidad and Curlisto certified, and she also has three Deva qualifications: Advanced, the Art of Texture, and was named Canada’s rst Deva Curl Coach in 2016. A year later, she became an educator for Deva. At the time of this book’s first publication, her salon, Curly Girls Studio, is the only studio in North America offering both Ouidad and Deva techniques to clients. This unique distinction helped Curly Girls make it onto blogTO’s list of “The top 10 salons for curly hair in Toronto” within two years of opening. The boutique studio caters exclusively to curls, providing only naturally curly hair-related service—no relaxers, no perms, no blowouts—and has received accolades for Always Being Curly!

Smashwords Interview

What motivated you to become an indie author?
My motivation in writing The ABCs is my clients. My “curl coaching sessions” at my studio have become so popular that I realized it was time to create a book to help more curlies who don’t live close enough to book an appointment with me. A curl coaching session is a one-on-one appointment with my new curly client and myself. It's not about a curly cut; I don't have to touch my shears at all to rock your curly world. It’s all about teaching you how to change a few things in your routine, adding in a few tips and techniques, and retraining how to work with your God-given curl pattern. From that one appointment at the studio, my clients' curls and mindsets are dramatically changed. As my clients return for other services, I add to their knowledge of how to take care of their hair. So think of this guide as my one-on-one coaching session with you. The best part is, you can read at home and not fly to Toronto to see me!
Read more of this interview.

Where to find Adina Sherman online


"El ABC: ¡Cómo ser siempre rizada y amarlo!
Price: $2.99 USD. Words: 61,670. Language: English. Published: September 6, 2018. Categories: Nonfiction » Reference » Personal & Practical Guides, Nonfiction » Health, wellbeing, & medicine » Beauty & fashion
El ABC te enseñará a cuidar de tu cabello y a aceptar y amar lo que la naturaleza te dio, en vez de luchar contra ello. Este libro enfocado en los rizos está lleno de información y consejos rizados. De la A a la Z, “El ABC” te llevará a un viaje en espiral con tu cabello con friz, ondulado, rizado o encrespado, ¡para lograr ese estilo rizado consistente con el que siempre has soñado!
The ABCs~How to Always Be Curly and Love It!: Curls of Wisdom from Adina Sherman
Price: $7.99 USD. Words: 57,280. Language: English. Published: April 1, 2018. Categories: Nonfiction » Health, wellbeing, & medicine » Beauty & fashion, Nonfiction » Reference » Personal & Practical Guides
The ABCs will teach you how to care for your hair and embrace and love what you were born with, instead of fighting it. This curl-focused book is brimming with curly info and advice. From A to Z, “The ABCs” will take you on a swirling journey with your frizzy, wavy, curly or kinky-curly hair to score that consistent curly style you have always dreamed of!

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