Don Southerton

Biography

With over 35 years' experience, Don Southerton is the definitive authority on Korean-facing global business, strategy, branding and market entry--from automotive, golf, retail, and QSR/ food sectors to New Urbanism and Green technology.

Building on a life-long interest in Korea and the rich culture of the country, Southerton writes extensively and provides commentary to the media on modern Korean business culture and its impact on global organizations. Hyundai Way: Hyundai Speed is his thirteenth publication.

Where to find Don Southerton online


Where to buy in print


Books

Hyundai Way: Hyundai Speed
Price: $19.95 USD. Words: 8,420. Language: English. Published: March 4, 2014. Categories: Nonfiction » Transportation » Automotive / History, Nonfiction » Business & Economics » Workplace culture
In the wake of the recent accomplishments of the Hyundai Motor Group and respectively the Hyundai Motor and Kia Motors brands a question is often raised, “What makes Hyundai so successful?” The objective for Hyundai Way: Hyundai Speed is simply to share insights into the Hyundai Motor Group—a unique inside view of a unique corporate culture.

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