David Vidal


David Vidal is Partner in the Paris and Brussels office of Simon-Kucher & Partners

His consulting work focuses primarily on value management, strategic pricing and marketing, and pricing optimization. He has carried out projects for clients in the US, Europe and Asia.

David Vidal was part of the founding team of Simon-Kucher's New York office from 2008 to 2011, and returned in the Paris office in 2011, where he leads projects primarily for retail and e-Commerce clients, as well as hotel & restaurant chains.

He studied Business Administration at ESCP-EAP in Paris and at the University of Illinois at Urbana-Champaign, with an emphasis on strategic marketing.

Where to find David Vidal online


Profitable Innovation
Price: Free! Words: 11,920. Language: English. Published: November 7, 2014 by Simon-Kucher & Partners. Categories: Nonfiction » Business & Economics » Marketing
Why it’s urgent — and how the best companies combine innovation and marketing to rebuild their pricing power and their profits.

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