Denise Withers launched her story career thirty-five years ago as a white-water filmmaker. After getting her feet thoroughly wet, she craved tougher assignments, and spent the next twenty years writing and directing documentaries for Discovery Channel. Ninety stories, eight awards and five continents later, she left the media to earn a Master of Science in design and start her own story studio. Since then, Denise has used story design to lead innovation in health, education and economic development across the Americas. She has worked for 100+ clients from industry, government, academia and not-for-profits. For fun, she races outrigger canoes, hikes with her dogs and starts campfires in the rain. www.denisewithers.com.
A practical playbook for those new to design and innovation. Work through real world examples to learn how to use story as a research and design tool, to solve complex problems and engage teams. By using expertise we all have, "Story Design" helps leaders create everything from sneakers to strategy - and build a culture of innovation along the way.