Peter Jennings


Prior to turning to writing full time in 2009, Peter spent his career in corporate communications in Toronto running agencies handling marketing, advertising, branding, public relations and production of multimedia content, including websites and social media elements. Clients included hundreds of top-ranked businesses of all types and sizes, from McDonald’s, Procter & Gamble, Royal Bank, IBM, Coca-Cola, etc. to niche start-ups.

Following education at Upper Canada College (where he wrote and produced two groundbreaking feature-length films), his longstanding communications zeal was crystallized while attending Trinity College, University of Toronto, when he joined the campus radio station. This led to stints in on-air production and management at professional radio stations where he sharpened his keen sense of timing, audience response, communications innovation and production efficiency.

Next, he took on creative, production and management roles as Vice President & General Manager at media companies owned by Rogers and Southam. Anticipating an entrepreneurial future, Peter assumed the role of Senior Producer at IBM Canada, thereby broadening his business skills and achieving greater exposure to U.S. and international markets. Following this, he formed his own agency offering full-service marketing.

Peter has been a Guest Lecturer on marketing at Centennial College in Toronto and at the Government of Ontario’s Self Employment Assistance Program (where he was voted 9 out of 10 for effective teaching by the students). He has served on the Boards of several charities, as well as chairing Boards, and provides pro bono marketing expertise to various not-for-profit groups. He also mentors members of his community who seek writing and communications advice.

Peter is the author of 4 books:

• "Shark Assault: An Amazing Story of Survival" (

• "Why Being Happy Matters" (

• "Behind the Seams: The Marilyn Brooks Story" (

• "Pushing The Boundaries" (

He is currently researching/writing several more.

In his leisure time, Peter enjoys regular visits with his son, two daughters-in-law, three granddaughters and his 98-year-old mother. Also part of the festivities are his rescue dogs Molly (a border collie/husky mix) and Macy (a lab/shepherd mix). When he's not writing, he delights in Fairview, his modern lakeside residence overlooking Georgian Bay at Mundy's Harbour, Midland, where activities include listening to cool jazz, singing, cooking, films, travel, spirited conversations with good friends and piloting his 40' Meridian Motor Yacht named (wait for it) "Pushing The Boundaries".

Smashwords Interview

Peter Jennings was recently interviewed by, as follows... welcomes as our guest Author, Television Host and Singer, Peter Jennings. Thanks for joining us.
Peter: It's my pleasure Norm, and thanks so much for your interest in my work. I'm honoured to chat with you and the Bookpleasures audience.
Norm: How often have you been confused with the Canadian-American journalist the late Peter Jennings and how do you react?
Peter: You know, more often than you might imagine. I'd say once a week someone will say to me, "Aren't you that news guy?" I calmly explain that the late Peter Jennings and I share a name and our Canadian heritage, but that's where the similarities end. He died in 2005 and I like to think I'm very much alive. He lived in New York City whereas I live on a lake in Muskoka. He anchored ABC News where I was a radio announcer early in my career, but it was small town and long ago. I don't mind the question, I'm just amazed people would think I'm him. By the way, a coincidence: Peter's father Charles was a vice president of the CBC and by chance, I named my first son Charles.
Read more of this interview.

Where to find Peter Jennings online

Where to buy in print


"Why Being Happy Matters: Discover How The Power Of Joy Will Energize Your Life"
Price: $11.99 USD. Words: 90,200. Language: English. Published: August 12, 2016. Categories: Nonfiction » Inspiration » Personal inspiration, Nonfiction » Health, wellbeing, & medicine » healthy living
“Why Being Happy Matters” presents interviews with 37 people in Canada, the U.S., Asia, Europe and Australia, each of whom reveal to the author what happiness means to them and why it matters. Readers will also meet international Ph.Ds. who are actively studying the science of positive psychology (i.e. happiness). The book also reveals “Seven Steps to Happiness” outlined to Jennings by experts.

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