Jennifer Buchanan is a healthcare entrepreneur in the truest sense of the word. Since becoming a certified music therapist almost three decades ago, she has witnessed the music therapy industry shift from not being considered an industry at all, to becoming a legislated profession. As a leading expert, Buchanan has served close to 200 organizations with her team at JB Music Therapy, which she founded in 1991. JB Music Therapy has thrice been nominated for the Community Impact Award by the Calgary Chamber of Commerce. Buchanan was also the former president of the Canadian Association of Music Therapists and has been instrumental in the implementation of hundreds of music therapy programs across North America. She is recognized as an esteemed leader in bridging academic research in music medicine and the public, and has spoken internationally to numerous education, healthcare, and government organizations.