Joe Macleod has been working on the issue of appropriate endings and closure experiences for fifteen years. Through his work in design, technology and services, he has detected a common pattern of denial at the end of the customer lifecycle. In the last couple of years this interest has led him to establish a research project based on sharing this insight and new approach with people via conferences, articles, teaching, projects and now a book https://www.amazon.co.uk/dp/9163936445/.
His 20-year professional career has been based in the leading web, telecoms and carrier companies, where he led teams and built a variety of successful products. Most recently as Head of Design at the award-winning digital product studio Ustwo, he built a globally recognised team, working with the world’s favourite brands on the most pioneering of products.
He is also a regular speaker and commentator of design and design education, founder of the IncludeDesign campaign that brought the UK’s leading designers together to defend creative education.
He now works on the Closure Experiences project researching endings, where he talks, consults and writes about this important, yet overlooked issue.
Ends makes a compelling case that demonstrates how, over centuries, our changing relationship with death has led to the loss of our relationship with endings. Giving rise to guilt-free consumers, an overly-blamed business sector and a society which finds itself at a loss when it needs to grapple with responsibility. The book would appeal to people who enjoy reading about new ideas to big problems.