Lee is a Tampa, FL, native and a University of South Florida graduate who has been involved in sales and marketing since he was a child. Lee has been recognized as a top leader and producer in numerous sales venues. He has been a licensed Florida real estate broker for 38 years. As an award winning residential building contractor and designer, he has been published as one of the best homebuilders on the west coast of Florida.
By listening intently to his clients’ needs and wishes, while helping them with a purchase, Lee has developed an unparalleled reputation as a sales leader. Today he is semi-retired and helps others be successful in their careers. He wants them to live a proud and happy life too. His book, The Art of Not Selling, is dedicated to that end.
“I wrote this book wanting to help you and others. I wanted to share my Dad’s way,” Lee said. “If one person benefits from The Art of Not Selling, I have been successful. Believe in it, live it. As it works for you, tell others about it so it can help them too. That’s what real friends do.”
Lee believes the key to a successful career is loving what you do, being happy and proud, and resisting stress.
“I’ve never understood the sell-sell-sell, close-close-close thing. Neither did my Dad and many others,” he said.
He and his wife Debbie have lived the art of not selling lifestyle at home, as parents. They raised and taught their two wonderful children in a relaxed, non-pressured manner. Both have become highly successful.
Where to buy in print
The Art of Not Selling
by Lee Fernandez
Ditch the high-pressure sales techniques and sell more than ever with Lee Fernandez's The Art of Not Selling. Take the first step on your road to success today!
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