Jen DeTrac ey is a strategic alchemist and one of Canada’s top marketing experts. She is an author, professional speaker and small business growth consultant. Jen has more than two decades of strategic marketing experience.
Jen is also the founder of Lift Strategies Inc. Prior to Lift Strategies, she owned and operated Buzz Marketing and Consultants.
Jen developed the LIFFT® Process. LIFFT® is a proven five-step strategic marketing process that helps small businesses accelerate their growth, and manage that growth without overextending their people and their resources.
Prior to business ownership, Jen was the VP of Marketing for Sarah McLachlan’s record label Nettwerk Records. She then joined the Virgin Entertainment Group and was part of the team that launched Canada’s first Virgin Megastore in Vancouver. Jen worked with the buyers and management of Virgin to promote and generate exceptional revenues for one of Canada’s most dynamic retail operations.
Jen works with small business and franchise owners across a broad spectrum of industries and delivers keynotes regularly at conferences and conventions. She has developed workshops and training programs geared towards helping small business owners focus on creating and implementing effective marketing systems and action plans.
Jen’s vision is to connect with an infinite number of business owners, leaders and creators through her books, training and keynotes to assist them in creating the framework to actualize their dreams.
Do you want to grow your small
business or franchise?
89 Quick Tips to Boost Your Business!
With limited time and energy, how does a business owner find the resources to dramatically increase and retain fans without destroying healthy profits?
Lift Strategies is filled with tangible examples, tips and stories that explore how to:
• Make customers feel good
• Attract emerging fans