Lonnie Helgerson, CFE
CEO, Author, Speaker, & Serial Frantrepreneur!
With almost 30 years in franchising, Lonnie has worked with many major brands including Super 8 Motels® and Ident-A-Kid®. He pioneered the technology sector in franchising, founding Computer Doctor®, the first franchise of its kind. Currently, Lonnie serves as the CEO of Helgerson Franchise Group, a platform company that owns and operates franchise brands.
An accomplished speaker, trainer and facilitator with a national presence, Lonnie has been a frequent presenter for the International Franchise Association, Franchisor Association of Florida and other franchise and business groups.
Five Pennies is "THE FIELD MANUAL" for Building and Growing a Franchise Brand With the Right Mindset and Tools!
This Book Contains over 120 Tools to Build, Grow and Manage a National Franchise Brand!
Featuring Examples of 20 "Best of Class" Franchise Brands to Learn From - and 10 "Mega-Wreck" Stories to Avoid!