Michael Ayer began his sales career as a child selling bakery goods and newspapers to boaters who moored overnight in and around the bays and harbors of his hometown of Northport, Long Island. In high school, he started selling beer, cigarettes, candy and Playboy magazines to the crew of foreign oil tankers that docked on platforms out in the middle of Long Island Sound.
Today, Michael is co-founder of RiginAir Co. Inc., which handles confidential sales and marketing projects for Fortune 500’s, individual investors, and companies small and large. Michael still remains the Chief Sales Agent for all projects and insists on taking part in all aspects of the sales cycle, regardless of its size.
The 11 Commandments of Sales is a short, sweet and easy-to-read guide detailing the important aspects of selling anything to anyone in any economy that you can use right now. A must-have book if you want to change your sales from good to great!