Melinda Wooten, in partnership with Sigal Kremer, founded KW Strategems after more than 20 years in consumer research. They have worked with companies as big as Pepsi, Kroger, E&J Gallo Winery and Samsung, and companies as small as local credit unions and smaller wineries, incorporating consumer drivers (both subconscious and conscious) into strategy. They have worked on many projects with Dr. Sam Cohen of Psychologics, Inc. to validate more qualitative insight into varifiable findings for strategic and communication platform development.
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5 Rules of Consumer Engagement
by Melinda Wooten
In a world where the average consumer walks past a long wall of flat screen TVs priced similarly and can’t tell the difference between one versus the other, how do you influence brand choice?
This book gives you another tool to use in developing and optimizing communication strategy that resonates with consumers.
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