Dr. Kearney is an award-winning author and professor and was a John Hopkins Fellow. Three of her books – Customers Run Your Company: They Pay the Bills, Everyone is a Customer, and People Power: Reading People for Results (a book that deals with communication and listening skills) – were all Fortune Book-of-the-Month Club selections. One of her recent books, Women Who Paved the Way, introduces her readers to some of the country’s most successful businesswomen. Dr.Kearney was selected in 2003, 2004, and 2005 as Businesswoman of the Year by the National Business Advisory Council and received the same accolade in 2003 from the American Business Women's Association. She was one of fourteen business owners honored in Washington, D.C. in March of 2005, and, in the same year, she was presented with the Ronald Reagan medal for her work with small businesses and their related issues. She now dedicates most of her time to writing business books.
How did you happen to write the Generation Series?
The more I read about the Millennials, the more curious I became about generational patterns, and these four fast-paced booklets are guides to the interests, needs, and value of today’s multi-generational workforce. . As a business owner, I know that no one in business can afford to be without insight into the needs, skills, and behavioral patterns of the four generations -- Traditionalists, Baby Boomers, Generation X, and Millennials -- that constitute the current workforce. These booklets provide the readers with an insight into the four generations' needs, interests, and potential contributions to the workplace. Although a great deal of recent attention has been focused on the newest generation, the Millennials, very little attention has been given to the impact of having four generations in the workplace at the same time. Yet, success in business today demands that these four generations be understood, coached, and their talents utilized both as individuals and as team members. In order to achieve corporate business goals, business leaders must be able to blend the talents of these four generations into a working unit whose members understand and respect each other.Although these works have just become available to the public, the information shared in them was the foundation of programs presented by Dr. Kearney to staffs such as those at the University of San Francisco’s Medical school, corporations such as Dun and Bradstreet, college classes such as those at the University of California at Berkeley, and organizations such as ASTRA Women’s Business Alliance.
What prompted you to write THE COMPETITIVE EDGE?
Over the years I have been asked by the owners of small and new companies to share with them some of the things I learned by working with the world's major corporations. My book, THE COMPETITIVE EDGE, is the result and hopefully will prove helpful to my readers.
My latest book, THE COMPETITIVE EDGE, provides a detailed guide to those starting a business or striving to build one. This fast-paced commentary provides my readers with tips and guidelines that company founders can use to build their success plans, select the best staffs, and create the business culture that provides the foundation that sets them apart from their competitors. This step-by-step guide provides the success tips needed to plan, build, and expand a company from its point of inception to the stage where it gains a competitive edge in its industry.
Readers are provided with a list of the elements that every successful business founder must consider when developing and implementing a sound business plan. In addition, guidelines are provided for avoiding some of the major pitfalls a company is likely to encounter and some of the measures that have provided the foundations of the world’s most successful companies. In addition to having founded a very successful business and winning awards as an author and lecturer. I have worked with some of the world's outstanding companies (e.g., Dun and Bradstreet, Borg Warner, Xerox, Waste Management, and Rolls Royce) and had ample opportunities to study the approaches that they used to ensure their success. Many of those approaches can be used by the founders of start-ups and smaller businesses to ensure their own success.
it is essential for those starting a business to take the steps needed to gain the competitive edge. this book provides the reader with a step-by-step guide that can be used to ensure that business owner or executive has the information and tools needed to gain the competitive edge in business.
he label “baby boomer” refers to those born between 1946 and 1964, and the first baby boomers became eligible for retirement in 2011. the baby boomers are often compared to the Millennial generation, but that comparison falls short of being exact. some 330 individuals turned 60 each hour once the exodus from the workplace began, and their exodus triggers a significant knowledge drain.
generation X, one of four generations in the current workforce, is often overlooked and under appreciated. sandwiched between 80 million baby boomers and 78 million millennials, generation X is roughly defined as anyone born between 1965 and 1979, and it has just 46 million members. their independent natures are coupled with an entrepreneurial spirit.
the traditionalists is one of a 4 part series of generational books (the traditionalists, the baby boomers, generation X, and the millennials) designed to provide the reader with a better understanding of the oldest generation in today's business world. their background, goals, contributions, and behavioral patterns are discussed.
The Millennials provides the reader with an overview of the youngest of the workforce generations. It is one of four books in a series (The Traditionalists, The Baby Boomers, The X Generation, and The Millennials), and it notes the behavioral and work patterns of the latest generaton and points out the reasons for both.