Presenting Across Cultures: Adapting Your Business and Sales Presentations in Key Markets Around the World
By Ruben Hernandez
Published: June 11, 2013.
Presenting Across Cultures is a ground-breaking book that looks at how specifically to adapt your international business, sales, and marketing presentations - in structure, delivery style, content and persuasive logic - in 16 key national markets and regions around the world. In addition, the book also contains a chapter on what to do when presenting to an internationally mixed audience.