Richard Libin presents the kind of acquired skills a person needs to be a successful sales professional. He understands that the sale has more to do with the person than with the product or service itself.
The second edition of Who Stopped the Sale? provides common sense advice and practical tips that will help every business close more sales with higher profits by identifying and meeting customers’ needs, wants and desires. The ideas in this book by Richard F. Libin have helped countless salespeople improve their closing ratios and hundreds of businesses increase their bottom line performance.