Roy Sylvan: Director of a small business start-up incubator, director of City of Los Angeles Dep't of Aging; COO of hospital consulting firm; started several successful small businesses; management consultant to 75 non-profit organizations, gov't. agencies, schools and businesses; co-author "Delivering Human Services" (Prentice-Hall); published professional and popular articles and 250 Internet articles; University of Missouri, Ph.D. Contact: firstname.lastname@example.org
People who want to start new businesses benefit from information about the essential four areas. The language is easy to understand and the few technical words are explained. You learn the basics of identifying what your customers need and want; the reasons to have a business plan, its parts and what to write; how to develop a marketing strategy and put together a financial plan.